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Airline e-Ticketing. By Shannon Huggins. Research Question and Scope . Research Question: Will e-Ticketing Survive the Evolution of Innovation? Past: 1914 to 1978 Present: 1978 to today Future: Tomorrow to ?. Theory = Diffusion of Innovation (Winston). Ideation Prototype
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Airline e-Ticketing By Shannon Huggins
Research Question and Scope • Research Question: Will e-Ticketing Survive the Evolution of Innovation? • Past: 1914 to 1978 • Present: 1978 to today • Future: Tomorrow to ? Airline e-Ticketing
Theory = Diffusion of Innovation (Winston) • Ideation • Prototype • Supervening Social Necessity • Invention • Law of Suppression of Radical Potential • Diffusion of Innovation Airline e-Ticketing
A.C. Pheil, St. Petersburg, Florida January 1, 1914 Ideation to prototype to invention First Flight U.S. Air Force Courtesy ofAerofiles Airline e-Ticketing
1925 - The Airmail Act Supervening SocialNecessity Prototype Airmail Service On March 3, 1919, William Boeing (right) and pilot Eddie Hubbard performed the first U.S. international airmail flight in this Boeing Model C. They flew from Vancouver, British Columbia, Canada, to Seattle, Washington. Airline e-Ticketing
World War II • War = Bombers • Passenger Air Travel = passenger aircraft • Airlines Establish Routes Supervening Social Necessity = Prototype Credit - Library of Congress Airline e-Ticketing
Ideation to prototype to invention Supervening SocialNecessity Supervening SocialNecessity Reservation Automation • 1959 to 1972: SABRE, then PARS, then APOLLO (CRSs) • Interline Travel • Deregulation = 1978 • Co-Host CRSs • CRS rules = 1984 • CRS became GDS [Spin-off prototypes from Supervening Social Necessity] Airline e-Ticketing
Law of Supression of Radical Potential Lackof Internet Computer Reservation Systems Source: GAO Analysis, 2003 Airline e-Ticketing
Global Distribution Systems Summary of Payment and Fee Flows in the Current Distribution of Airline Tickets Airline e-Ticketing
Law of Supression of Radical Potential Third Party Brokers and Travel Agents Average Airline Bookings Per Distribution Method, 1999-2002 Airline e-Ticketing
Kiosks reaching diffusion Kiosks • Print out boarding passes at airport • Future • Print out bar codes, baggage tags • 2-step check-in (no ticket counter) Airline e-Ticketing
ParallelPrototype Prototype Future • Common-Use Self Serve Kiosks (CUSS) • Cell phone check-in • Rental car and parking facilities, cruise ships • Smart Cards • Frequent flyers • Fingerprint analysis/signature (biometrics) • Upstarts – online e-Ticket travel agencies • http://www.mobissimo.com • http://www.qixo.com Airline e-Ticketing