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RAD-OP

RAD-OP. RAD-OP Company Presentation. Ilan Haber, CEO. Tel: +972-544-902-906 Email: ilan_ha@rad-op.com URL: www.rad-op.com. About Us Current Wireless Solutions RAD-OP Products Value Proposition Sales Strategy Applications Target Markets Availability & Roadmap Conclusion.

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RAD-OP

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  1. RAD-OP RAD-OP Company Presentation Ilan Haber, CEO Tel: +972-544-902-906 Email: ilan_ha@rad-op.com URL: www.rad-op.com

  2. About Us Current Wireless Solutions RAD-OP Products Value Proposition Sales Strategy Applications Target Markets Availability & Roadmap Conclusion Presentation Agenda

  3. About RAD-OP • Founded in 2003 by Zohar & Yehuda Zisapel and Ilan Haber • Member of the RAD Group • 15 Employees - in the the fields of optics, electronics, mechanical engineering and FSO deployment • Beta sites completed in November 2004 • Successful Product launch in January 2005

  4. The RAD Group • 15 independent companies operating in the fields of networking and communications • Six Companies currently trading on the NASDAQ • Common management structure and technology resources • Shared Sales and Distribution Channels • 2003 RAD Group sales: $500 Million

  5. RAD-OP Mission Rapidly-deployable, high-speed optical-wireless solutions

  6. Current Wireless Solutions The Problems with Wireless Rooftop Equipment: • Long Sales Cycles • Rooftop permission • Monthly rent • Complex site surveys • In-building wiring • Security threats • Spectrum licenses

  7. RAD-OP100 / RAD-OP1000 • Point to Point, optical-wireless Ethernet connectivity solutions • Uniquely designed for indoor environments • Replaces or complements expensive fiber line and RF solutions • Short sales cycles and immediate system deployment

  8. Unite with Light

  9. Product Highlights • 100 Mbps/1 Gbps Ethernet connectivity • Range of 400 ft (120 meters) • Small and compact - only 1.5 lbs (700 grams) • Simple indoor installation (~30 minutes) • 1M Eye safety laser standard • Operates in extreme conditions (50 dB/Km fog) • Secure optical connection • The least expensive high-speed link in the market

  10. Product Specification

  11. RAD-OP Value Proposition Secure indoor deployment Immediate link Availability Reliable connectivity in extreme conditions Fast ROI and low Total Cost of Ownership

  12. Narrow-Beam technology – 20 inch (40cm) beam divergence over distances of 400 feet (120 meters) Indoor system deployment is always behind locked doors – no rooftop security concerns No security breaches like RF solutions RAD-OP Value Proposition 1. Secure Wireless Link

  13. 30 minute indoor installation Simple do-it-yourself setup Easily attaches to window frame or dry wall No additional CPE hardware No need for rooftop access or in-building-cabling Immediate servicing to new or existing customers RAD-OP Value Proposition 2. Immediate Link Availability

  14. Operates in extreme weather conditions Reliable link operability in 50 dB/Km fog Not exposed to harsh external conditions RAD-OP Value Proposition 3. High Reliability

  15. Aggressive, competitive pricing model License free spectrum No monthly rooftop rent or fiber line rental No site surveys or outsourced installation costs Fewer bottlenecks increase workforce productivity Eliminates city permits, digging or fiber lay Short Sales Cycles RAD-OP Value Proposition 4. Fast ROI and Low TCO

  16. Initial sales meeting Site Survey and/or consultation Meeting with Landlords Installation, in-building wiring, etc Sales Strategy RAD-OP is changing the FSO Sales Paradigm Current FSO Sales Cycle RAD-OP Sales Cycle Phone Questioner Initial sales meeting Immediate link setup (live demonstration) Try-and-buy offer Average Sales Cycle Time: ~2-3 weeks Average Sales Cycle Time: ~2-3 months

  17. Rooftop FSO Cellular Base Station WLAN Access Point RAD-OP FSO Sales Strategy (cont) VS. Comparing Sales Cycles Benefits: • Faster sales in higher volumes • Streamlined revenues • Remote maintenance & support • Faster ROI for users & channels RAD-OP Links: • Simple ‘Concept’ • Shorter Sales Cycles • Indoor self-installation • No additional (hidden) costs

  18. Applications • LAN connectivity between buildings • Network acceleration & redundancy • Temporary / ad-hoc networking • Wireless ring topology • Remote storage and disaster recovery • Secure peer-to-peer networking • Last mile connectivity • Fiber ring extension

  19. Applications (cont) I. LAN Connectivity between Buildings Ethernet/ IP Server Switch RAD-OP RAD-OP Switch V24 LAN LAN PBX Megaplex IP-MUX IP-MUX n x E1 PSTN V.35 N x FXS n x E1 Router • Benefits: • Fast ROI vs. leased lines & RF • Secure indoor Deployment • Immediate time to market • Target Markets: • Enterprises • Government • Military

  20. RAD-OP RAD-OP 1 Gbps 1 Gbps 1 Gbps Cisco EtherChannel 1 Gbps 1 Gbps 1 Gbps Switch Server Switch Server Applications (cont) II. Network Acceleration & Redundancy • Cisco EtherChannel uses both links as one logical channel • RAD-OP solutions serve as backup to the fiber link or as an additional channel • Benefits: • Highly reliable data link • Improved network performance • Minimal Capital investment • Target Markets: • Enterprise • ISP’s • Military

  21. Applications (cont) III. Temporary/Ad-Hoc Networking Switch Switch RAD-OP RAD-OP LAN Megaplex PBX IP-MUX IP-MUX n x E1 n x E1 PSTN N x FXS • Benefits: • 10 Minute on-the-fly deployment • Immediate servicing to new users • Express maintenance to existing clients • Streamline ROI & avoid SLA violations • Target Markets: • ISP’s • Cabling Companies • Enterprises

  22. Target Markets • Enterprises/Financial Institutions • Service providers & Cabling Companies • Hospitals & Healthcare • Armed Forces • Government • Small & Medium Businesses (SMB’s) • Construction and Real Estate

  23. Target Markets (cont) • Financial Institutions and Large Enterprises Profile • Multiple buildings scattered across streets and campus environments • High Bandwidth requirements • Security breaches and loss of information is prominent Potential Applications • LAN Connectivity between offices/buildings • Remote storage and disaster recovery • Network redundancy

  24. Target Markets (cont) • Service Providers/Cabling Companies Profile • Slow time to market due to digging, fiber lay • Expensive Fiber-to-the-Building solutions • High maintenance and servicing costs Potential Applications • Immediate Last mile connectivity • Network redundancy • Temporary networks until fiber lay is complete • Fiber ring connection via building “hopping” • Immediate servicing to new or existing customers

  25. Target Markets (cont) • Healthcare Institutions Profile • Multiple buildings within close proximity of one another • Old infrastructure • High Bandwidth applications Potential Applications • LAN connectivity between medical departments • High-speed file sharing (digital imaging, MRI)

  26. Target Markets (cont) • Armed Forces/Military Profile • Secure, confidential connectivity requirements (No RF) • High Bandwidth applications • Network flexibility and reliability Potential Applications • Ad-Hoc networking (field communication, army base, etc) • LAN connectivity between structures • Secure peer-to-peer collaboration

  27. Target Markets (cont) • Government Profile • Multiple buildings in dense urban areas • Under-serviced network connectivity Potential Applications • LAN connectivity between government buildings • Fiber backup • Storage & disaster recovery applications

  28. Target Markets (cont) • Small/Medium Businesses (SMB’s) Profile • Under-provisioned networking capabilities • Minimal IT budget • Growing beyond the four walls of the office Potential Applications • LAN connectivity between offices • Fiber backup

  29. Product Roadmap Q4 05 Q3 05 Q1 05 • RAD-OP100 • RAD-OP1000 • Extended range • Management • Indoor/outdoor deployment

  30. Secure, reliable optical-wireless connectivity solutions Express 30-minute indoor installation Specifically geared for short-range distance requirements Faster Customer ROI and improved TCO The least-expensive Fast/Gigabit Ethernet connectivity solution in the Market RAD-OP Summary

  31. NO rooftop rent NO in-building wiring NO spectrum licenses NO city permits NO site surveys or third party installations NO recurring rental fees (fiber/rooftop) NO co-location issues NO bandwidth bottlenecks NO digging or fiber lay RAD-OP – The Big Easy

  32. Thank You! For all Sales Inquiries, please contact: Michael Isakov Tel: +972-544-986-335 Email: michael_i@rad-op.com URL: www.rad-op.com

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