Ukrainian Software Consortium

1. Ukrainian Software Consortium The Consolidated Outsourcing Power www.ukrsoft.biz Presented by: Serhiy Loboyko, CEO, Ukrainian Software Consortium Road-Show in USA, November 2003

2. Contents • USC Overview • The Outsourcing Power • Cases • Summary www.ukrsoft.biz

3. Why we are proud of Ukraine's innovations That form preconditions to become one of the global IT leaders • Strong input into creation and development of cybernetics • Creation of the 1st programmable computer in continental Europe (Kyiv, 1951) • Development of mission-critical IT systems for many industries worldwide • Internationally-recognised R&D potential www.ukrsoft.biz

4. Who we are Ukrainian Software Consortium (USC) • a cartel-like union of Ukrainian IT vendors and VC with a view to realize the export potential of its members by implementing common marketing strategy under a single brand • Consolidated knowledge of industry • Consolidated IT vendors and professionals • Consolidated portfolio of implemented projects • References from respected US and European customers • Consolidated expertise • Consolidated international marketing activities and investments for USC members • Incepted, invested and led by AVentures, a Ukrainian high-tech investment firm with over 9 years of successful activity in Ukrainian IT market • became a structural change factor for the Ukrainian software industry www.ukrsoft.biz

5. What we offer USC encompasses the following business models • Software House • Full-cycle software development • Custom solutions and algorithms design • Off-shore software development centers set-up • Clients IT departments extension • IT-enabled BPO • IT Outsourcing Consultant • Market analysis and strategy development • Finding, evaluating, and building secure cooperation with Ukrainian IT companies • Minimizing cooperation risks with our risk management model, involving anti-lock-in with vendor, reputation and reference tracking • Industrial Business Union • The only commercial Consortium of such scale in Ukraine • Consolidated industry promoter • The first comprehensive market researcher in Ukraine • Marketing, Business and VC partners network builder • Business Incubator: • Technology commercialization • New business/products incubation • Attracting investors and business partners www.ukrsoft.biz

6. ... we handle in IT co-operation Key concerns... • Trust • Responsibility • Manageability • Legal framework • Vendor stability www.ukrsoft.biz

7. Ukrainian IT market has matured and is ready to meet the concerns Balancing concerns and IT potential • not dominated by a single company, but leaders have grown up • talents-rich and has strong R&D • substantial experience in serving international contracts • increasingly transparent for customers www.ukrsoft.biz

8. Ukrainian IT industry can offer not just services, but joint business Mutual growth model • outsourcing services and solutions • business opportunities for marketing partners, promoting Ukrainian IT abroad • commercialization of technologies and innovations • Joint investment into ready-made software products www.ukrsoft.biz

9. Main priorities in IT service and products business development Mutual growth model www.ukrsoft.biz

10. Ukrainian IT Export Revenue Growth www.ukrsoft.biz

11. IT industry on the OSD value chain Demand of Services Market PRICIES IT consulting Solution Pricing: $15-35 Integration and re-engineering Pricing: $10-20 Application development and testing Nondiscretionary programming (coding)/ /Application maintenance Pricing: $4-10 www.ukrsoft.biz

12. USC key competence centers: Competence Centers Expertise of USC vendors is concentrated around focused competence centers—operation units, which accumulate development capacity and domain expertise. • GIS and remote sensing • Banking and finance • Information security systems • Video games & multimedia • Legacy applications • System Programming and embedded solutions www.ukrsoft.biz

13. Ukrainian IT industry can be growth factor for IT-dependent businesses Advantages of cooperation • It provides access to affordable innovations • US companies can benefit form ready-made software products • Cooperation with Ukraine will increase profit margin and ease up globalisation of products of technology SME’s • Growth can be assisted by trade associations and venture capital www.ukrsoft.biz

14. Case Study Infopulse Ukraine (BFSI CC) • staff of 90+ programmers • expertise: telecom billing, SCM & e-procurement, BFSI • customers: Kyriba Corp., XRT, Ukrtelecom, RaboBank, ING Bank Kyriba - Case Study • customer: Kyriba Corporation (primary investors – Commerz Bank and American Express), the leading provider of distributed cash and treasury management solutions (US and Europe) • function: enables real-time access to consolidated cash flow and position data across business units and countries • role: develop system requirements; define system architecture, perform object-oriented analysis and design; implement and integrate the system; testing; deploy pre-production and production platforms • scope: 200+ man/year www.ukrsoft.biz

15. Case Study Infopulse Ukraine (BFSI CC) e-Procurement – Case Study • customer: RaboBank, one of the largest banks in the Netherlands • task: to build a procurement system with a view to lower costs for secondary goods procurement • role: to build the system from the scratch • customer benefits: lowered costs of procurement by 20-70% in various segments and achieved economic gain of $50 million in the second year of operation www.ukrsoft.biz

16. Case Study Tessart (Legacy CC) • staff of 20+ programmers • expertise: legacy application service, fleet management • customers: Delta Technology, SAIC, Talys Systems FlightEX - Case Study • customer:a major international airline that needed to reorganize its Information System, based on mainframes • function: centralized source for viewing flights, stations, and airways activity and representing various real-time elements in a cartographic form • scope: 23.5 million lines of code were reverse engineered • benefits: enhanced flight operations and dispatch capabilities; $18M of economic gain www.ukrsoft.biz

17. Technology Cases Smart Antivirus Software (SAS) SAS offers an innovative antivirus solution, which has proved its competitiveness at the local market (market share at corporate and government sector approach to 40%). It is well positioned to embrace its share at the $2.3 billion and growing worldwide market of security software solutions. A patented break-through communication technology for computer networks and on-board computers. ANC, which is optimal for multiparty data transmissions, bypasses some of the critical obstacles inherent to present solutions in industrial LANs, embedded systems and multiprocessor systems at automobiles, aircrafts and other vehicles. Asynchronous Network Communicator (ANC) www.ukrsoft.biz

18. Why USC? USC consolidated power is attractive for • Outsourcing clients and IT business partners: • Consolidated competence of industry leaders • Direct prices from vendors in combination with value added USC services • Seamless access to the vendors, most suited for the customer/partner • Human resource availability and independence of concrete vendor • Minimized outsourcing risks (legal, financial and management instruments) • Cultural compatibility • Marketing Agents: • Working with a pool of competencies, solutions portfolio, vendors rather than with a single entity • Free of charge access to the local market expertise • Flexible terms of cooperation • Attractive remuneration schemes • Investors: • Well developed IT projects portfolio • Co-investments from USC/AVentures • Attractive pre-evaluated IT companies • Ukrainian IT Companies: • International promotional support for USC members (i.e. presence at major international events) • Co-investment/enforcement of company’s marketing division • Focusing resources on key competence development • Joint participation in big tenders • Risk-sharing partnershipmodels www.ukrsoft.biz

19. Customer Benefits Seamless outsourcing! • instant access to the vendors, most suited for the customer • competitive pricing due to economy of scale • minimizing outsourcing risks • overcoming cultural incompatibility www.ukrsoft.biz

20. Partner Benefits Marketing partners benefit as well… • working with a pool of competencies, solutions portfolio, vendorsrather than with a single entity • access to the local market expertise • flexible terms of cooperation • attractive remuneration schemes www.ukrsoft.biz

21. Vendors Benefits Ukrainian IT vendors benefit from… • our network of marketing partners worldwide • delegation of marketing efforts to USC allows to focus on core competencies • increased bargaining power • risk-sharingpartnershipmodels www.ukrsoft.biz

22. You’re Invited! We invite you to explore bright opportunities of cooperation with the Ukrainian Software Consortium and explore untapped potential of Ukrainian IT industry! Contact us at info@ukrsoft.biz www.ukrsoft.biz

23. Thank You! www.ukrsoft.biz