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NREN Marketing Evolution: Effective Strategies and Pitfalls

Explore the evolution of NREN marketing, from individual efforts to team dynamics. Discover successful strategies such as brand guidelines, editorial control, and PR agencies, while understanding the pitfalls to avoid. Dive into the world of internal and external marketing practices, and learn about the importance of balance and next steps for successful marketing evolution. This insightful guide shares personal views on what works and what doesn't in marketing strategies.

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NREN Marketing Evolution: Effective Strategies and Pitfalls

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  1. JANET(UK) Marketing Russell Nelson

  2. This is not…. • A text book approach It is my personal view of • some things that work • and others that do not

  3. NREN Marketing Evolution Structure Path Stage1) One person doing it all Stage 2) Team doing it all Stage 3) Everyone does it – team facilitates/coordinates

  4. NREN Marketing EvolutionSales Path Stage 1) Information Stage 2) Persuasion

  5. Embedded Marketing Get: • Buy in • Budget

  6. What works well? Internal: • Brand Guidelines • Editorial Control • Website External: • PR Agency • Awards

  7. Brand Guidelines Identity • Logos • Colour • Font • Images • Publications • Presentations • Events and Exhibitions Policy • Publications • Media & PR • Online Policy • 3rd Party • Contacts

  8. Editorial Control • Ensure appropriateness: • Political • Technical • Grammatical • Stylistic • but for the web……

  9. Website

  10. PR Agency • Monthly retainer • + special projects

  11. Awards • Major network upgrade • Procurement • Shared Service

  12. What does not work well? Internal Balance?

  13. Next Steps • Market Research • Web 2.0

  14. In Summary • Embed your marketing • Chimp or champ?

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