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Green With Envy First Class, Sustainable Events Nancy J. Zavada, CMP

Green With Envy First Class, Sustainable Events Nancy J. Zavada, CMP Co-Founder, Green Meeting Industry Council Principal, MeetGreen. IMEX & APEX : Blazing trails for a sustainable events indus try. Michael Luehrs Sustainability Advisor President, GMIC. Welcome. Audio Visual.

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Green With Envy First Class, Sustainable Events Nancy J. Zavada, CMP

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  1. Green With Envy First Class, Sustainable Events Nancy J. Zavada, CMP Co-Founder, Green Meeting Industry Council Principal, MeetGreen IMEX & APEX: Blazing trails for a sustainable events industry Michael Luehrs Sustainability Advisor President, GMIC

  2. Welcome

  3. Audio Visual Accommodation Transportation Communications APEX/ASTM Environmentally Sustainable Event Standards On-Site Office Your Text here Title Destinations Meeting Venue Food & Beverage Exhibits

  4. APEX/ASTM

  5. Overview • Background • Inside • Outside • Legacy

  6. Background • Since 2007 • IMEX Frankfurt • Raise Awareness • Integrate into education sessions

  7. Inside

  8. Areas of Focus Waste management Food & Beverage Social Responsibility

  9. Objectives APEX: comprehensive review & gap analysis Measure sustainability footprint of event Measure sustainability procurement practices

  10. KPIs

  11. Actions Leadership commitment Set goals, learn APEX Train team

  12. Outside

  13. Actions Connect with NGOs Engage suppliers Communicate

  14. Brand value Market visibility Competitive Advantage ‘Organizational Citizenship’ Why?

  15. Trails Blazed!

  16. Industry engagement • Gap analysis required 10 separate companies to review closely the APEX standard • Influence behavior • Improve strategies • Professional development

  17. Food & Beverage Local products on expo menus Re-vamp of exhibitor menu options (2013) Menu analysis and measurement Food donation initiative

  18. Legacy Influence Positive Change • Composting • Donations • Industry development • Better business • Social responsibility, NGO partners

  19. Pro Tip Have a plan! • Policies • Request for proposals • Contracts • Reports

  20. Tell Your Story • Measure and report to key stakeholders • Articles for industry publications • Web & social media

  21. Resources • MeetGreen® www.meetgreen.com • Green Meeting Industry Council www.gmicglobal.com • Convention Industry Council http://www.conventionindustry.org/StandardsPractices/APEXASTM.aspx • IMEX: http://www.imexamerica.com/sustainability.html

  22. Thank You! michael@meetgreen.com @michaelluehrs www.fightinggoodfights.com

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