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Green With Envy First Class, Sustainable Events Nancy J. Zavada, CMP Co-Founder, Green Meeting Industry Council Principal, MeetGreen. IMEX & APEX : Blazing trails for a sustainable events indus try. Michael Luehrs Sustainability Advisor President, GMIC. Welcome. Audio Visual.
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Green With Envy First Class, Sustainable Events Nancy J. Zavada, CMP Co-Founder, Green Meeting Industry Council Principal, MeetGreen IMEX & APEX: Blazing trails for a sustainable events industry Michael Luehrs Sustainability Advisor President, GMIC
Audio Visual Accommodation Transportation Communications APEX/ASTM Environmentally Sustainable Event Standards On-Site Office Your Text here Title Destinations Meeting Venue Food & Beverage Exhibits
Overview • Background • Inside • Outside • Legacy
Background • Since 2007 • IMEX Frankfurt • Raise Awareness • Integrate into education sessions
Areas of Focus Waste management Food & Beverage Social Responsibility
Objectives APEX: comprehensive review & gap analysis Measure sustainability footprint of event Measure sustainability procurement practices
Actions Leadership commitment Set goals, learn APEX Train team
Actions Connect with NGOs Engage suppliers Communicate
Brand value Market visibility Competitive Advantage ‘Organizational Citizenship’ Why?
Industry engagement • Gap analysis required 10 separate companies to review closely the APEX standard • Influence behavior • Improve strategies • Professional development
Food & Beverage Local products on expo menus Re-vamp of exhibitor menu options (2013) Menu analysis and measurement Food donation initiative
Legacy Influence Positive Change • Composting • Donations • Industry development • Better business • Social responsibility, NGO partners
Pro Tip Have a plan! • Policies • Request for proposals • Contracts • Reports
Tell Your Story • Measure and report to key stakeholders • Articles for industry publications • Web & social media
Resources • MeetGreen® www.meetgreen.com • Green Meeting Industry Council www.gmicglobal.com • Convention Industry Council http://www.conventionindustry.org/StandardsPractices/APEXASTM.aspx • IMEX: http://www.imexamerica.com/sustainability.html
Thank You! michael@meetgreen.com @michaelluehrs www.fightinggoodfights.com