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Role of automotive and transport in the smart city. Magnus Lundgren Director Service Enablement. 50 billion connected devices 2020. 50B. THINGS. PEOPLE. PLACES. 5. 0.5. 1875 1900 1925 1950 1975 2000 2025.
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Role of automotive and transport in the smart city Magnus Lundgren Director Service Enablement
50 billion connected devices 2020 50B THINGS PEOPLE PLACES 5 0.5 1875 1900 1925 1950 1975 2000 2025 Everything that benefits from being connected will be connected
Networked Society HEALTHCARE TRANSPORT & LOGISTICS EDUCATION SECURITY &SAFETY UTILITIES COMMERCE MEDIA GOVERNMENT INTERACTING COLLABORATION INTEGRITY TRUST LEARNING SOCIALIZING COMPETENCE INNOVATION
Walled Garden “Business to Consumer” App Stores“Developer to Consumer” Bundled Service“Publisher/Writer to Consumer” CloudServices”N-Screen” Connected Industries”Business to Business” • Ringtones Wallpapers Games • Operator Branded Phones • Apple AppStore • Android Market • Amazon Kindle, • E-Books • Embedded Connectivity • TV, Tablets • HTML5 • SIM cards in everything • Enterprise App Stores • Industry Specific Business models co-exists
Walled Garden “Business to Consumer” App Stores“Developer to Consumer” Bundled Service“Publisher/Writer to Consumer” CloudServices”N-Screen” Connected Industries”Business to Business” ELVIISElectrical Vehicle Charging Open Innovation Connected Service Booking NavigationMap Update InternetRadio Ecosystem Ecosystem Ecosystem Ecosystem Portal Ecosystem Ecosystem Ecosystem Ecosystem
Mobile World Congress, Barcelona 2012 Connected Industries”Business to Business” AUTOMOTIVE + UTILITIES + TELECOM
Connected Industries”Business to Business” electrical vehicle charging Dealer Media Agencies Automotive OEM Insurance Companies Driver & Owner Connected Vehicle Cloud Energy Companies Content Provider Service Provider Vehicle 3 4 2 1 Fleet Company Network Operator Support Center Repair Shop
Walled Garden “Business to Consumer” App Stores“Developer to Consumer” Bundled Service“Publisher/Writer to Consumer” CloudServices”N-Screen” Connected Industries”Business to Business” ELVIISElectrical Vehicle Charging Open Innovation Connected Service Booking NavigationMap Update InternetRadio Ecosystem Ecosystem Ecosystem Ecosystem Portal Ecosystem Ecosystem Ecosystem Ecosystem
Maersk and Ericsson http://youtu.be/W63jZm9cE-I
Walled Garden “Business to Consumer” My ECO-SYSTEM ConnectedVesselEco system
Connected Industries”Business to Business” HEALTHCARE TRANSPORT & LOGISTICS EDUCATION SECURITY &SAFETY UTILITIES COMMERCE MEDIA GOVERNMENT The Networked SocietyConnecting eco-systems ConnectedVessel
Connected Industries”Business to Business” HEALTHCARE TRANSPORT & LOGISTICS EDUCATION SECURITY &SAFETY UTILITIES COMMERCE MEDIA GOVERNMENT The Networked SocietyConnecting eco-systems FruitIndustry My City Your Cloud Your cloud Other clouds Other clouds ConnectedCar ConnectedVessel
Connected Industries”Business to Business” HEALTHCARE TRANSPORT & LOGISTICS EDUCATION SECURITY &SAFETY UTILITIES COMMERCE MEDIA GOVERNMENT The Networked SocietyConnecting eco-systems FruitIndustry My City Service Enablement Service Enablement Your Cloud Your cloud Other clouds Other clouds ConnectedCar ConnectedVessel
SERVICE ENABLEMENT Connected Industries Walled Garden Experience, Excellence Controlled Exposure My Cloud Other Cloud Service Enablement Platform Innovate Service Exposure Connected Vehicle Cloud Platform ManagedEco-system Manage Connect Device Connectivity Assets
Summary Embrace theNetwork Society Prepare for new Business Models withService Enablement Build solutions for a moving target Service Enablement ConnectedCar