Email Automation An effective way for engaging customers

1. 10 Email Automation Best Practices for 2017 What is email marketing automation? If you want efficiency in your workflow, email automation will be the appropriate choice for you. For example when individuals subscribe to your email newsletters, then it is important from your end to showcase your brand by sending them a welcome email and show them the ways to get started. Sometimes sending this email manually is a time-consuming affair, marketing automation comes into play when you are facing such situations. Email automation forms the basis of email marketing and is the best way to increase customer subscriptions. You need to set up an automated email campaign for your business and this email will be automatically sent to the particular recipient when this individual meets certain criteria. This automated email will be sent to any new individual who joins the list. This is one of the most innovative features of email automation, once you set up the email, individuals subscribe to your newsletters and meet the defined triggers, the email will be automatically sent to the recipients without consuming your time and would not require any additional effort. Thus, automated email campaigns will definitely enhance your email marketing skills and add high value to your business.

2. Reason of using email automation for your business Marketing campaigns and newsletters will always be the key components of an email marketing strategy. However, tech-savvy business organizations are incorporating marketing automation as a very important part of this strategy to trigger off different actions and reactions of the users. These automated emails are personalized, timely and relevant to what the recipients are looking for. Thus, it is a matter of fact that these emails will drive higher traffic and more subscriptions for your business growth. Email automation will enable you to deliver the right content to the subscribers at the right time. In addition, this initiative will also increase customer response towards your brand. These system generated emails will also create a positive impact on the mind of the readers and develop their sense of belongingness with the brand. Customers feel personally connected with your brand and produce better response rates. As a result, your business gets higher recognition and increased customer base. Best Email Automation Practices for 2017 Email automation is the core element of email marketing campaigns. Email automation tips will contribute to the future growth of your business and increase your success rate with automated email campaigns. The following practices will help to deliver the best results 1.Easily Accessible It is important to think beyond mobile-friendly technology. You need to move forward and make it mobile first. This is because, in today’s era of modern innovation, individuals are inseparable from their smart-phones. This is an advantage for the marketers as they can engage with their prospects anytime and every time with the help of these devices. You can effectively create personalized automated emails

3. and send it to your prospects which can be easily accessed from their smart-phones and thereby enhance your brand credibility. 2.Right optimization for mobile devices In the modern era, people are highly addicted to their mobile devices. It is essential that you can optimize emails, landing pages, PDFs, websites and other important assets as per the mobile devices so that your customers can easily relate to your offering and do not face any issue while interacting with the brand. 3. Personalized data collection Digital marketing plays a very important role in knowing our customers better. Collecting relevant data about your prospects can often give you a detailed view about their taste and preferences. Thus, you can effectively create highly targeted and personalized email campaigns for your customers. Innovation in digital platforms can even help you to send personalized automated emails to your leads based on their behavior which will definitely help in generating higher revenue and enhance the credibility of your brand. 4.Automate Regular Activities It is important that you need to track the activities of your subscribers through automation technology. You need to keep an eye when your readers are visiting the website, opening the email that has been sent, clicking on the given link and finally making a purchase. By taking such initiatives, you can understand your prospects better and engage in authentic conversations in case they have a query or any complaint to resolve. Thus, marketing automation will enable you to follow up your contact list.

4. 5.Quick Trigger Sometimes, constant communication with your prospects is often time-consuming and shifts your focus from your core business. Email automation comes to your rescue during such situations. You can efficiently deliver a premium experience to the readers by incorporating email automation software into your business. This technology can effectively send automated emails when an individual in your contact list triggers a particular action. For example, Amazon has set up triggered thank you emails for driving existing customers back to their websites and take valuable information from them so that Amazon can suggest them with products for future purchase. 6.Consistent focus on marketing campaigns Every company will follow certain norms for identifying the key areas in which they can establish multichannel campaigns that are running constantly. These campaigns need to be designed for newsletter subscriptions, follow us requests and downloads based on product guide which can be left turned on. Automated emails will always be the most cost-effective tool in this regard and your target audience can effectively join and leave these campaigns at their own will. For example, you are participating in a trade fair and want to invite all your customers to the event. This email will contain a link to a questionnaire that will ask the customers whether they want to attend the trade fair or not. Once, the response is sent, the potential customer receives a system-generated thank you email. All the customers, who do not wish to attend the trade fair, can be contacted after some time and will be asked for the reasons that why will they not be interested in attending it. 7.Increase your contact list Marketing automation can play an important role in putting up forms on your website in order to track information of website visitors, growing on your contact list. It is again important to implement the right strategy that will create a positive impact. You can offer something innovative to your prospects that will excite them to exchange email address and help you create a bond with them. Thus, based on their preference, you can send them the right content that will generate further interest. For example, Mom and Dad Money sent a simple questionnaire to its subscribers asking for some feedback on their offerings. Once the readers filled it, the concerned person used to send a detailed email to every individual subscriber, thanking them for the feedback and providing detailed information about their queries and responses. This helped the brand to increase the contact list and increase credibility.

5. 8.Workflows You can create a workflow for your business based on the industry you are serving. The focus must be on the content and the blog posts. For this purpose, you can set up a content download workflow based on different conversion tools. For example, if you want to activate an automated workflow in any of the conversion tools, you can incorporate the lead flow submission option. So, if any of your contacts has downloaded your offering, then the workflow would be activated and will guide the contact with related offerings. 9.Integration Email automation will enable you to segment and nurture yourprospects efficiently. But the right integration will often provide you with the best results. As these subscribers interact with your emails and website, automation will effectively give the needed score based on their behavior and interest. 10.Blog Subscriptions It is necessary that you give your blogs new subscribers by sending them a welcome email. These automated emails can be sent for thanking your contact for subscribing to the blog. You can even review their subscription settings and effectively promote the best articles of your blogs. Email automation practices are not at all complex and scary. By incorporating the right strategies, it can help you in nurturing your prospects and effectively grow your contact list. Thus, it will definitely lead to higher conversion rates and increase CTR for your business.