1 / 4

Emerging Ad tech Trend: Programmatic Advertising

As data-driven marketing is in full gear, data-driven advertising has just come to light in the last few years. With Googleu2019s announcement to make Chrome cookieless by 2023, the focus is on first-party data. Consumer data is a necessity for advertisers. Also, data privacy and consent are essential considerations before making company strategies.<br>Read more:- display programmatic advertising<br>Step-wise approach<br>As cookieless data collection will cease to exist, advertisers will struggle in surviving the disruption in the ad tech industry. Businesses can withdraw, modify or deflect their cookie-re

martcehcube
Download Presentation

Emerging Ad tech Trend: Programmatic Advertising

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. EMERGING AD TECH TREND PROGRAMMATIC ADVERTISING Google’s initiative to have a cookieless world by 2023 is changing the advertising landscape. But how is programmatic advertising playing a pivotal role here? • www.martechcube.com

  2. PROGRAMMATIC ADVERTISING As data-driven marketing is in full gear, data-driven advertising has just come to light in the last few years. With Google’s announcement to make Chrome cookieless by 2023, the focus is on first-party data. The traditional advertising process has lengthy proposals, competitive tenders, costly quotes, and strategic negotiations. With the inclusion of tech, programmatic advertising makes all the fuss go away. • www.martechcube.com

  3. STEP-WISE APPROACH As cookieless data collection will cease to exist, advertisers will struggle in surviving the disruption in the ad tech industry. Businesses can withdraw, modify or deflect their cookie-related media spending. FROM ABMS TO DMPS A satisfactory buyer’s journey consists of awareness, consideration, evaluation, and purchase • www.martechcube.com

  4. THANK YOU Check Out the New Martech Cube Podcast. For more such updates, follow us on Google News Martech News • www.martechcube.com

More Related