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How does de-influencing trend influence the influencer marketing industry

One way to gain an audience's confidence before influencing a subsequent purchase is through "de-influencing". Read the article to discover the effectiveness of "de-influencing.

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How does de-influencing trend influence the influencer marketing industry

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  1. How does de-influencing trend influence the influencer marketing industry?

  2. Introduction Background Influencer marketing today is the key strategy for all kinds of brands from beauty to fintech startups. At the same time, in the realm of digital consumerism, a new noteworthy trend called “deinfluencing” is taking shape.

  3. Research Methods New ways of engaging with new audiences “Deinfluencing is quite straightforward: this type of content started appearing actively on TikTok towards the end of last year, initially aiming to expose the paid relationships between influencers and brands or specific products. However, influencer marketing quickly adapted to this trend. As a result, most deinfluencing videos nowadays serve as a way to engage the audience for the subsequent video, which includes recommendations. Often, products are mentioned with referral links, promo codes, and other incentives to encourage sales.”

  4. Thank You By Martechcube

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