1 / 4

Your Guide to Search Engine Optimization

Over the last few decades, the way firms promote their products and services has changed dramatically. With technological advancements, brands are now moving away from traditional marketing and toward digital marketing. Every facet, from content marketing to PPC, social media marketing to SEO, is equally important. However, SEO has many aspects ranging from backlinking to interlinking and on-page to off-page.

martcehcube
Download Presentation

Your Guide to Search Engine Optimization

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. YOUR GUIDE TO SEARCH ENGINE OPTIMIZATION

  2. SEO • WHAT IS SEO? • HOW SEO WORKS • From the users’ perspective, SEO is all about generating great content that answers the users’ questions in the best possible way • SEO stands for Search Engine Optimization. It is the practice of optimizing your web pages so they rank higher in Google and other search engines.

  3. TYPES OF SEO • Knowing how to get your brand, website, or organization found by searchers is a basic skill for a digital marketer, and staying updated on how SEO is developing can keep you ahead in the game. On-Page Optimization Technical Optimization Off-Page Optimization It is the practice of improving your site’s search engine rankings by engaging in activities that happen outside of the site. This is mostly done with the backlinks, which help build the site’s reputation. • It is the process of completing tasks on your site that are intended to increase SEO but are unrelated to content. It frequently occurs behind the scenes. It is the process of ensuring that your content is relevant and provides a great experience to its users. It entails targeting the right keywords in the content, which can be accomplished via a content management system.

  4. Martechcube

More Related