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Data Management for Customer Experience

Data Management for Customer Experience

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Data Management for Customer Experience

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  1. Data Management for Customer Experience According to Todd Hatley from RRD Marketing, Brands can empower their customer experience strategies by leveraging data management and analytics to meet new demands.

  2. Our Guest Todd Hatley Says, According to Todd Hatley from RRD Marketing, Brands can empower their customer experience strategies by leveraging data management and analytics to meet new demands. After a turbulent 2020, we’ve emerged with evolved perspectives, new habits, and sharper preferences.

  3. Customer Experience Marketers having to work harder than ever to maintain brand preference and to do so, they’re continuing to focus on the consistent delivery of a personalized customer experience. It is a critical element to their success. Not surprisingly, at the heart of this personalized customer experience is seamless data management, driving a comprehensive, single view of the customer.

  4. About the Author - Todd Hatley Todd Hatley is the Senior Vice President of Data, Insights, and Customer Experience at RRD Marketing Solutions, responsible for helping companies acquire, engage and retain their most profitable customers through data-driven insights. For more such updates, check Out recent Martech Cube Guest Articles.

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