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Data Monetization Strategy 2021

Data Monetization Strategy 2021<br>

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Data Monetization Strategy 2021

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  1. Data Monetization Strategy 2021 The quality of your datasets is important for a company looking to drive additional revenue streams.

  2. Data Monetization Strategy Your company can monetize data directly (ie. sell data through a financial transaction) or indirectly (through the increased value of the assets). Bringing top value to your data by successful data monetization strategy can lead to new relationships with other industry partners, help increase your revenue, and create other relevant information insights.

  3. Examples of Indirect Data Monetization: - Improving new prospects and new markets - Enhancing customer service and customer loyalty - Boosting supply chain productivity and marketing programs - Improving safety, and - Lowering expenses like theft, waste, and fraud.

  4. Think e-Commerce When it Comes to Selling Data If potential customers can’t find your data, it’s likely your business will have a hard time selling your data products. Your go-to-market strategy should be more comparable to an e-commerce business than a traditional, high-touch B2B sales approach. Use technology to sell your data.

  5. ‘Product Pages’ Should Appear At The Top Data ‘product pages’ appear at the top of customers’ search results, from a combination of maximizing keywords and SEO tactics. This results in potential customers finding data products that are most relevant to their needs. For more such updates, check Out recent Martech Cube Slides.

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