1 / 7

Optimizing Your Marketing for Voice Search

Optimizing Your Marketing for Voice Search<br>

martechcube1
Download Presentation

Optimizing Your Marketing for Voice Search

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Optimizing Your Marketing for Voice Search Google! How can I optimize Voice Search to boost my digital marketing strategies? Google: Here is what I have for you, Check out this article on Martech Cube.

  2. So, what is voice search? Voice search is a speech recognition technology that enables users to search by saying terms aloud instead of typing them into a search field. The proliferation of smartphones and other small gadgets and Web-enabled mobile devices has spurred interest in voice search.

  3. The evolution of voice search Taking a step back, let’s dive into the evolution of voice search optimization. Only a few years back, voice search was a new phenomenon. Siri wasn’t a practical function on your iPhone but instead a silly and fun feature, which was hardly taken seriously.

  4. Why is voice search important? You might be feeling, “Voice search? None of my clients uses that!” So, let’s take a look at some of the industry statistics. You might realize how fast voice search is growing and why you should start optimizing your website for it too.

  5. How does voice search works? In a nutshell, voice search works by perusing the outcome that is pulled into the featured snippet, which is in position zero. So when you ask a question to your Voice Assistant like Siri, Google Home, Amazon Echo, etc. they will be utilizing the information in the Featured Snippet to answer your question.

  6. How voice search impacts SEO Ranking After all, the point of SEO is to rank websites precisely so potential customers can find the best information for their search query as quickly as possible. User experience is, ultimately, at the forefront of SEO.

  7. Concluding lines Did you know that mobile voice searches accounts to three times more likely to be location-specific than their text search counterparts? Voice search and local search go hand in hand and marketers should thus update their local SEO. For more such updates, check Out recent Martech Cube blogs.

More Related