1 / 5

Advertising Exposure

Experience the U.S. Open Tennis Tournament through TV coverage and stadium signage with prominent sponsors like Chase, Polo, Heineken, American Express, and more. Witness exciting matches and advertising promotions on Saturday, Sept. 11, 2010.

marthaa
Download Presentation

Advertising Exposure

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Advertising Exposure U.S. Open Tennis Tournament Watching TV Coverage Saturday, Sept. 11, 2010

  2. Stadium Signage • Chase • Polo • Heineken • American Express • J.P. Morgan • Continental Airlines • Esurance • The Cosmopolitan • Olympus • Mercedes (net) • Citizen (clock) • IBM (serve speed) • Wilson (drink holder) • USTA • USOpen.org

  3. Player Clothing • Rafael Nadal- Nike • Mikhail Youzhny- Adidas • Kim Clijsters- Fila (patches for Adecco and AA Drinks) • Vera Zvonereva- K-Swiss (patches for Guinot and Mary Cohr) • Tennis racquets by Babolat and Prince

  4. Other Sponsors and Mentions • TV cameras “powered in 3D HD by Panasonic” • DirecTV overhead blimp shots • Chase shot reviews of close line calls • FloMotion replays by TD AMERITRADE • Billie Jean King “Talking Tennis” sponsored by GEICO • CBS Sports cut-ins from the Lincoln Financial Group

  5. That’s more than 30 advertising exposures • Then there are the regular TV commercials after every two games • Two-to-three commercials every 7-10 minutes= approx. 25 CXs every hour • Two hours of viewing= 80 to 100 advertising exposures • Example of a Stadium Advertising and Sponsorship Brochure: 2010 Family Circle Tennis Tournament, Daniel Island: Here

More Related