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Social Media

Social Media. and IPPOG. Discussion Group Goal. Whether you like or not, your audience is using social media to communicate Understanding the different platforms and how they are used, might help you in science outreach and informal education to:

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Social Media

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  1. Social Media and IPPOG

  2. Discussion Group Goal Whether you like or not, your audience is using social media to communicate Understanding the different platforms and how they are used, might help you in science outreach and informal education to: Find a new way to communicate & engage with those who matter to you Find a more efficient way to promote your own efforts

  3. Discussion Group Proposal Reflection on Goals, Objectives and target audience expectations Review some examples Share how group participants are using social media now Discuss new ideas for science outreach Discuss application to IPPOG Next steps

  4. Discussion Group

  5. Social Media Resources http://thesocialmediaguide.com/social_media/social-media-comparison-charts

  6. Social Media Considerations • “Social Media” a broad term • A communication tool which should be part of the whole plan • Before engaging in any action one should be clear on • its goal • Its objectives • Its target audience and their expectations • Learning about social media is learning about how your audience is talking and engaging

  7. Social Media Platforms • Main difference from these tools to other communications tool is the manner one communicates; it must : • Engage with the audience and its community • Be personal, honest and transparent

  8. Social Media Evolution • Moving from broadcasting  conversation  dialogue • Measure success by • #s of followers and likes AND • kind of engagement achieved; Examples of dialogue engagement – should be part of your measurement strategy • The tendency: from listening, monitoring and responding to proactive creating incentives, contests, etc..

  9. Social MediaGoal and Objectives Do you have a specific topic, event or project to promote? What action do you want the people do after all: reply posts, post pieces on our wall, on their wall, share with others through twitter?

  10. Social MediaAudience and their expectations Who do we want to engage with and what are their expectations Some ideas -Audience & what they want Teacherslatest tools and multimedia materials Studentssomething topical, having as much fun as possible General Publichave a glimpse of what is going on Mediabe informed of what is new and hot

  11. Examples • Ask what the audience wants to know • Ex: from a health magazine, clients wanted a health tip a day • Let your audience promote your cause • Ex: Weather channel: iWitnessWeather, a platform where people could send in their photo of the weather conditions around them • Ex: Zappos: “send us your picture and we will post the fan of the week” • Use create a platform with relevant material and let people participate by sharing their own stories • Ex: Eric, created a campaign for Cancer prevention on CAUSES that has 6 million followers and has raised 400 000

  12. Ideas on how to use social media to engage • Teacher: • Facebook group in which they can interact after visits/masterclasses necessary: • Divulgation of the network; perhaps creating a “promotional” material (optional) • Ask specific action, such as write a blog, immediately after the visits/masterclass • Engage associated physicists to answer questions • Students: • Use twitter account to learn what they want to know before masterclasses and collect thoughts afterwards; organizers might wear a t-shirt with #IPPOG (optional) • General Public/Students: • Contest: submit blog/photos/videos and get to participate in a special google+ session

  13. Social Media Resources Tips for beginners Beginners guide to Facebook http://npsocialmedia101.wikispaces.com/Facebook Beginners guide to Twitter http://npsocialmedia101.wikispaces.com/Twitter Social Media vocabulary http://www.saltywaffle.com/social-media-vocabulary/ About hash tags for Tweets http://www.socialbrite.org/2011/12/27/45-hashtags-for-social-change/

  14. Hashtags Hashtag.org - This service is the defacto standard for hashtag information. The # symbol, called a hashtag, is used to mark keyword or topic in a Tweet.

  15. Social Media Resources Free tools Google Analytics gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Social Mention is like Google Alerts but for social media. Hoot Suite is a social media dashboard and a tool for managing social networks Go tweet is a tool to help you analyze your tweet activities Facebook Insights provides Facebook Page admins and app developers with metrics on the performance of their Page or app. Hyper Alerts is a feature for everybody who wants email reports of posts and comments on a Facebook Page.  Hashtag.org - This service is the defacto standard for hashtag information. The # symbol, called a hashtag, is used to mark keyword or topic in a Tweet.

  16. Paid Tools • Radian6 - provides the leading social media monitoring and engagement platform to help organizations scale social media across the enterprise. *It is offering a FREE ebook about social media • Lithium - harness the scale and speed of the social web through an integrated set of products for monitoring, hosting, and managing social conversations. • Alterian - Harness advanced analytics to elevate your email marketing program to the next level • Vocus- cloud-based marketing and PR software

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