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Booking a Vacation on the Internet

This study examines popular cruise booking websites - Priceline.com, Travelocity.com, and Expedia.com - in terms of design, technology, and user experience. Observations reveal differences in GUI layouts, code complexity, and backend technologies used. Conclusions highlight the impact of design, speed, and presentation on user satisfaction with online booking services.

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Booking a Vacation on the Internet

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  1. Booking a Vacation on the Internet Bob Cartolano 12/06/01 ISE 582 IT for Industrial Engineers Dr. Elaine Chew

  2. Agenda • Purpose and scope • Subject websites • Observations • Conclusions Bob Cartolano, ISE 582

  3. Purpose and Scope • Examine the design of three popular websites • Analyze the use of HTML and Model/View design/architecture • Identify similarities, differences, advantages • Look at page layout and ordering sequence for booking a cruise Bob Cartolano, ISE 582

  4. 1 1 4 2 2 5 • Subject Websites • Priceline.com • Travelocity.com • Expedia.com 3 3 4 5 1 5 2 3 4 Bob Cartolano, ISE 582

  5. Observations • Travelocity and Expedia GUIs are cluttered/crowded • Priceline had a simple looking GUI • Code is extensive, complicated and often difficult to decipher • Variety of technologies used • HTML tables, forms, meta tags • Server side applications used to fetch information from databases • Active Server Page (ASP) designs • Search engine based technologies • JavaScript/Java • Objects defined to facilitate searches and GUI display Bob Cartolano, ISE 582

  6. Conclusions • Different websites can use the same database information (but hosted on different servers). • JavaScript can be quicker at loading GUIs than HTML references to HTML pages. • Server side applications used by all sites. • HTML based forms fire server side applications to fetch and return information based on search criteria. • Use of parsers and objects when fetching information. • “More” information is not necessarily better. • As a user, I care more about website look and feel and speed, and less about technology. • Presentation and speed can differentiate one site from another, since each offered the same cruise pricing or packages. Bob Cartolano, ISE 582

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