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YOUR LOGO. YOUR TAG LINE. BRAND AMBASSADORS SUBTITLE. PRESENTER: (NAME). (DATE). YOUR LOGO. YOUR TAG LINE. Learning Objectives:. OUR ORGANIZATION. Understanding our History Our founders and leaders past and present Major contributions/achievements Succession plans
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YOUR LOGO YOUR TAG LINE BRAND AMBASSADORSSUBTITLE PRESENTER: (NAME) (DATE)
YOUR LOGO YOUR TAG LINE • Learning Objectives:
OUR ORGANIZATION • Understanding our History • Our founders and leaders past and present • Major contributions/achievements • Succession plans • What are our values? • What do we stand for? What is at the essence of our brand? LOGO
OUR ORGANIZATION • What are our goals? • What problems are we attempting to solve? • What is our value proposition? LOGO
OUR ORGANIZATION • Organizational structure • What business are we in? • What is our business model? How do we generate revenue? • What are our key metrics? How do we measure our performance? LOGO
OUR ORGANIZATION • Product/service history and advancements • Product/service booklets, specification sheets, etc. • Annual reports, features, websites, announcements, and press releases LOGO
OUR ORGANIZATION • Our locations (headquarters, service centers, research and development and any manufacturing facilities) • Do we operate locally, regionally, nationally or globally? • What was the rationale for site selection? • Historical milestones LOGO
Understanding our Customers • What are our customer’s problems? What type and how many ‘pain points’ do they have? • What is our customer demographic and persona? • How do we reach our customers? • How do our products/services solve our customer’s problems? LOGO
Understanding our Customers • What are our customer’s stories? • How have we impacted our customers? • How successful are we at solving our customer’s problems? LOGO
Understanding our sWOT • Strengths • Weaknesses • Opportunities • Threats LOGO
Understanding our GOALS • What are our strategies, goals, objectives, and tactics? • What are our product/service and sales goals and future plans? • How do we measure, correct, and reward performance? LOGO
Understanding our PRODUCTS/SERVICES • Products – key features, upgrades, customer benefits, future plans, differentiators • Services – key features, customer benefits, future plans, differentiators and availability including locations and hours LOGO
Understanding our PRODUCTS/SERVICES • Credentials of providers and the scope of their expertise • Our value chain • Do we source and operate sustainably? • Do we have partners? • Strategic • Co-branding • Other alliances LOGO
Understanding our PRODUCTS/SERVICES • What stories do we share about our products/services? • What channels do we use to share our stories? In person, video, online, social media, etc. LOGO
Understanding our COMPETITORS • Who are our main competitors? • What products/services do they provide? • How do they compete? Product features? Service? Quality? Price? Product sourcing? Other? What combination of factors? • What stages are the organizations in? Growth, Mature, etc.? LOGO
Understanding MARKET DYNAMICS/PESTEL • Political • Economic • Social • Environmental • Legislative LOGO
Understanding MARKET DYNAMICS/PESTEL • What market dynamics have had the greatest impact on our organization to date? • What are market dynamics are currently having the greatest impact on our organization? • What are the market drivers with the most likelihood and greatest potential impact to affect our business? LOGO
Understanding OUR STORIES • What are the connections between our stories, both past and present that we can use to engage with current and future customers? • What tools are available to help us understand, retain, and share our stories? Intranet, e-files, videos, round tables, refresher training, etc. LOGO
Understanding OUR STORIES • What are the key messages/talking points that can help us engage and connect with customers? LOGO
YOUR LOGO YOUR TAG LINE Questions