EXPORT PROMOTION BUREAU

1. GROWTH OF IMAGE & TRADE OF PAKISTAN FOR EXPORT PROMOTION BUREAU

2. ANEW BUSINESS INFORMATIONMEDIUM ASIAN SKY MALL

3. THIS VENTURE • PROMOTING CONCEPT OF “EXPORT LED GROWTH” USING MASS MEDIA AND TELECOM NETWORK TO OVERSEAS PAKISTANIS; • “PHONECAST” HAS RECENTLY SIGNED UP WITH PTV’S INTERNATIONAL STAELLITE TV “ PTV PRIME”, COVERING WHOLE OF EUROPE & USA; • PROJECT IS DESIGNED TO EXPLORE AS WELL AS DEVELOP MARKETING OF “MADE IN PAKISTAN” USING PTV’S INTERNATIONAL ARM • USE OF SATELLITE TV & TELECOM FOR REACHING TO GLOBAL MARKETS

4. MADE IN PAKISTAN • INTERACTIVE BI-WEEKLY SHOW, PROMOTED EXTENSIVLY THROUGH-OUT THE WEEK IN EUROPE AND USA; • DISPLAY OF PAKISTANI TRADITIONAL& NON TRADITIONAL PRODUCTS & BRANDS; • INFORMATION ON DEVELOPMENTS OF EXPORTERS; • SHOWCASING MANUFACTURING FACILITIES • CALL CENTRE HANDLING INTERNATIONAL INQUIRIES AND ORDERS THROUGH LIVE OPERATORS SITTING IN PAKISTAN ROUND THE CLOCK; • AGENTS TO BE FULLY CONVERSANT WITH POLICIES AND TRADE INCENTIVES IN PAKISTAN

5. THE ORDERS WILL BE DELIVERED BY NATIONAL AIRLINE “PIA” TO BUYERS WORLDWIDE; • PTV-PRIME PROGRAME TO FEATURE ITEMS WITH CODES, AND TELEPHONE NUMBER; • THIS PROGRAM AND ITS PROMOTION TO ACT AS “IMAGE BOOSTER OF PAKISTAN” ROUND THE CLOCK;

6. PTV PRIME- EUROPE & USA • FIRST EVER PAKISTANI CHANNEL LAUNCHED IN UK, EUROPE AND USA • PRIME EUROPE - 1998 • PRIME USA - 2001 • “PRIME UK” IS ON “ASTRA” A SATELLITE HOUSING ALL MAJOR ASIAN TV CHANNELS, ALSO IT IS AVAILABLE ON MOST CABLE NETWORKS AND ON SKY PLATFROM; • “PRIME USA” IS ON “ECOSTAR”, A SATELLITE NETWORK, WHICH IS ALSO HOUSING ALL MAJOR ASIAN TV CHANNELS FROM SUB-CONTINENT FOR NORTH AMERICA AND CANADA; • HOUSEHOLD REACH (AVERAGE HOUSES ARE OF 5 PEOPLE) : • UK – 48,000 HOUSES ( 240,000 VIEWERS) • EUROPE- 12,000 HOUSES (60,000 VIEWERS) • USA - 45,000 HOUSES (225,000 VIEWERS)

8. WHAT ARE WE LOOKING FOR ? • EPB TO BE A PART OF THIS “EXPORT LED GROWTH’S” PROMOTIONAL INITIATIVE; • EPB TO PROMOTE THIS CONCEPT; • EPB TO OWN THIS PROJECT; • EPB TO APPOINT A HELP DESK OFFICER FOR COORDINATION; • EPB TO INVITE EXPORTERS AND BUSINESS COMMUNITY FOR INTRODUCTION OF THIS CAMPAING; • EPB TO ORGANIZE MEETINGS AND SEMINARS ON THIS INITIATIVE;

9. WHAT WILL EPB GET ? • BECOMES PARTNER TO A MAJOR EXPORT & TRADE PROMOTIONAL ACTIVITY FROM PAKISTAN THAT IS REACHING ALL OVER THE WEST; • EPB WILL BE ABLE TO PROMOTE ITS MOTTO, THE OBJECTIVES AND TRADE INFORMATION IN WHOLE OF EUROPE AND AMERICAS; • EPB WILL BE ENDORSED ALL OVER THE INTERNATIONAL MEDIA CAMPAING AS OWNER OF THIS “IMAGE OF PAKISTAN BOOSTER”; • THIS ACTIVITY WILL BE DONE THROUGH PTV’S OFFICIAL INTERNATIONAL TV CHANNEL IN UK & USA; • THE DATABASE AND STRATEGY WILL BE MAINTAINED BY OUR CALL CENTER ; • EPB WILL HAVE ITS POLICIES AND INVITIATIVES MADE AVAILABLE THROUGH A SINGLE PHONE CALL AT PAKISTAN’S CALL CENTRE;

10. WHAT WILL IT COST ? THIS PROJECT IS DESIGNED INTO TWO PHASES: FIRST PHASE: • INITIALLY EPB, WILL HAVE NO FINANCIAL OBLIGATION, THE ONLY THING THEY WILL BE REQUIRED TO PROVIDE WILL BE THEIR BRANDING, PROMOTING THE CONCEPT AND CONDUCTING MEETINGS COUNTRY WIDE; • THE PROJECT IS DESIGNED TO BE SELF SUSTAINING; SECOND PHASE: • ONCE THE PROJECT IS ONAIR, AND HAS BEEN PASSED THROUGH RELIABILITY TEST; • EPB WILL HAVE A PLATFORM THROUGH PRIVATE –PUBLIC PARTNERSHIP TO PROMOTE ITS EXIBITIONS, TRADE DELEGATIONS, INTERNATIONAL TRADE FAIRS; BOOKINGS OF STALL ALL OVER THE WEST; • EPB WILL BE ABLE TO UTILIZE THE FACILITES OF INTERNATIONAL TRADE PROMOTIONAL MARKETING; • OUR 24 HOUR CALL CENTRE AGENTS WILL BE DIALING ALL OVER EUROPE AND USA TO PROMOTE PAKISTANI PRODUCTS AND UPCOMING EXIBITIONS; • WE WILL OFFER EPB SUBSIDIZED RATES FOR PROMOTING ALL SUCH ACTIVITIES, TARGETTED TOWARDS OVERSEAS PAKISTANIS AND PAKISTANI TRADE INFORMATION SEEKERS;

11. Prime’s Asian Sky Mall Asian Products @ your doorsteps

12. Product • Prime’s Asian sky Mall is a time bound, image developing, family Advertorial Program meant to deliver want satisfying products of Asian origin to an estimated audience of one billion in the Europe and the Americas.

13. Consisting of 30 seconds media basket of a documentary cum advertising package, the program would project the brand and price of the products, with a clear-cut delivery and quality commitment from the manufacturer directly.

14. Aims and Objective • 1. Increase awareness of the “brand” internationally • 2. Improve the image of the company • 3. Increase direct sales of the product • 4. Increase the outlet sales through promotion of the outlets. • 5. Increase the existing leads and generate new leads for export purposes

15. Project Partners • Prime TV, UK • Phonecast, Pakistan.

16. Package: USD 20,000 per annum. • Program named Prime’s Asian Sky Mall of 25 minutes to run twice a week. (worth USD 20,000) • Advertorial flash of 30 seconds to run 10 times on daily basis (worth USD 70,000) • A active and unique UAN number for the service in Pakistan (worth USD 1000) • A unique lead forwarding active helpline in the USA (worth USD 2000). • Support and editorial help of shoot outs at the local destinations (preferably in your own outlet, with a permanent banner placed like “as seen on TV in Asian sky mall”) (Worth USD 2,000) • An exclusivity of the brand in its own category ( Priceless facility!) • Specific announcements on the channel during international fairs in Europe and Americas. (worth USD 5,000)

17. Package -- continued • A twenty four hour automated 0900 facility in Pakistan (worth USD 3,000) • A unique service web address • A unique service email address • Facility of the satisfied customers interviews online. (worth USD 1000) • Web banner on the prime trade sites of Pakistan, (worth USD 1,000)

18. Note: All the studio, shooting, editorial and content cost to be borne by the customer directly as per actual (standard is to be approved from the channel).

19. Target clients • Home textile: • Chen One, IDEAS, HABBIT, Bed and Bath • Rice: • Bari Rice, Taj Mehal • Men’s Boutique • Adnan Aijaz, Aijaz, Junaid Jamshaid. • Women Boutiques • Bareez’e • Kid Boutique • Zubaida’s • Supari • Tulsi • Confectionary • Hilal • Press • Hamdard Press • Surgical • Hillbro • Football • ?? • Leather • Hub Leather, Jafferjees • Carpet • Pak carpets • Handicrafts • ??

20. ABOUT US !

21. WE ARE O&M PARTNERS WITH PTCL ON 0900 SERVICES CONSORTIUM PARTNERS – E-COMMERCE GATEWAY- SINGAPORE www.phonecast.tv THE NEXT GENERATION INTERACTIVE MEDIA CONSULTANTS

22. PRESENTER ABDULLAH BUTT - A TELECOM & INTERACTIVE MEDIA CONSULTANT • CEO - TELE INFOMEDIA – TRADE INFORMATION & MEDIA • COO - SMART CALL CENTER – FLORIDA, USA • CONSULTANT (OVERSEAS) • ITCN ASIA E-COMMERCE GATEWAY-SINGAPORE • PHONE2SAVE USA BASED TELECOM SERVICE PROVIDER • CEO - PHONECAST-PAKISTAN’S PREMIER TELE MEDIA COMPANY • SERVICE PROVIDER (DOMESTIC) • PAKISTAN TELEVISION CORPORATION 0800/0900 POLLING & INFO SERVICES • RADIO PAKISTAN TELE INFO & PRMOTIONAL SERVICES • PHONE-INN PAKISTAN’S FIRST AUDIO NEWS BUREAU • NEWS UPDATE FOR EUROPE (UPCOMING) NEWS & TRADE INFO FROM PAKISTAN • MEDIFONE PAKISTAN’S FIRST MEDICAL INFO ON PHONE • ISLAMIC CALL CENTER PAKISTAN’S FIRST ISLAMIC INFO-LINE

23. WHAT WE DO ? • Information Bureau • Direct Response Television Services • Audiotex Service Providers • Establishment of Regional IP Networks for Voice & Data • Inbound/Outbound Call Handling Services • Domestic & International Call Centers • Video & Audio Conference solution providers LICENSES • Internet Service Provider- ISP • Premium Rate Services- PRS • Store & Forward Fax Services- FAX • International Call Centre Services- CCS

24. WE HAVE COMPLETED AUTOMATED INFORMATION SYSTEMS: Export Promotion Bureau On line Trade Information (Voice/Fax) Pak International Airline Automated Flight Information via CTI Pak Customs-CBR Export/Import Info by Phone/Fax Population Planning Infoline for Ministry of Population & Welfare Crime Control Crime Reporting and Monitoring MediFone Automated Medical Info Service Islamic Call Center 24 Hour Online Islamic Issues Jang Newspapers News & Entertainment by Phone/Fax NTM ( Private TV Channel) Interactive Viewers Polling Service ITCN ( IT Exhibition) Official Helpline and Call Centre AUTOMATED BILLING & MONITORING: PTCL Billing by Automated Voice/Fax Cable & Wireless Telephone Billing System-(Paktel)

25. 0900 SERVICE EXPERIENCE-PAKISTAN • PTV’s “Prime Time Drama” Quiz • Roshan Pakistan –PTV Daily Morning Transmission • PTV Cricket 0900 Quiz • Radio Pakistan Corporation (Quizline) • FM 100 Official 0900 service Bureau • “Hilal”Candy Quiz • “PRIME Video On Demand- PRIME ENTERTAINMENT • PRIME Helpline- PRIME ENTERTAINMENT • PRIME Investigator- PRIME ENTERTAINMENT • Meezan Mano Salva PRIME ENTERTAINMENT) • Reckitt’s “Dettol Quiz” • UniLever Walls Show • Unilever’s Lux Style Awards-PTV • Batain Mulaqatain –PTV Sunday Morning show • Box Office – PTV Network • Pakistan Business Update – PTV Network • Lakson Tobacco's world Cup cricket Quiz-PTV • “PHONE-INN” an Info-tainment line • Sanam Small Room (KTN- Sindhi) • Cookery (KTN- Sindhi) • Music Muqabla (KTN- Sindhi) • “EYE-CALL” PTV daily 4-15 till 5-15 PM • Doctor OnLine • Islamic Call Center

26. ON PAKISTAN TELEVISION • DIRECT RESPONSE VIA TV DRAMA • TELE- QUIZ FOR AUDIENCE • INFORMATION ON DEMAND SERVICES • CONSUMER - INFO HOTLINE • PRODUCT SURVEY VIA PHONE-IN • PRODUCT RATING VIA TELE-RESPONSE • GOVERNMENT SCHEMES VIA PHONE • TV AWARDS VIA PHONE-IN

27. REGIONAL ACHIEVEMENTS DUBAI: Establishing a 14 country IP backbone head office at Dubai Internet city SUDAN: Installation of IP network using SUDATEL’s IP connectivity SRILANKA: Establishment of an ISP in Colombo BANGLADESH: Installation of IP Gateways with BTTB, at Dhaka IRAN-1: Installation of IP Network in KISH ISLAND IRAN-2: Fraud detection technologyto Telecom Company (TCI) CAMBODIA: Installation of IP Network and satellite link in Phenom Phen AFGHANISTAN: Extensive work in Kabul, installation of 5 VSAT Network

28. FIRST B2B INTERNATIONAL CALL CENTER www.smartcallcenter.com

30. OUR CUTTING EDGE: • Complete integration  • Excellence in Execution   • Hybrid of qualified marketing lists Needs-based proactive telemarketing   • Permission-based e-mail  • Broadcast faxing   • Targeted direct mail  • Outbound telemarketing  • Predictive dialing for clients

31. WHAT WE HAVE ? • World-Class call handling facility. Innovative processes. Best-of-class technology solutions. Strong financial backing. A fully redundant telecom network. And a dynamic, empowering work culture. All this transforms customer care into an engine of profit growth, and into a means of differentiating goods and service offerings in increasingly competitive markets. For managers accustomed to viewing call centers as loss leaders and customer care as a necessary evil (and a drag on earnings) this is nothing short of revolutionary. The Smart Call Center Advantage. Experienced senior operations executives, based in Asian Continent and the United States. A unique corporate culture. A large B2B marketing team. Innovative processes. State of the art facilities. Fully redundant telecom network infrastructure. Scalable, best-of-class technology solutions. Strong financial backing. Inbound customer care. Outbound telemarketing.

32. WHAT IT IS COMPRISED OF: •  A call center solution is a unique combination of leading edge switching, computer and software technology that has been put together to achieve specific business mission.  Switch or network-based Automatic Call Distribution (ACD), offering superb routing and capability for companies large and small. Automated service delivery and improved call throughput using Interactive Voice Response (IVR).  Automatic, predictive dialing for maximum call throughput and more effective outbound calling applications. Computer Telephony Integration (CTI) to provide simultaneous call routing and database access. The agent knows exactly what to say and do before he or she picks up the call. Specialized applications to allow agents to request, access and modify information relevant to the campaign they are handling-and to alert them to related information while the caller is still on the line.

33. THANK YOU