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Intuit (Software Company)

Intuit (Software Company). Founders. Scott Cook USC Bachelors, Harvard MBA 23 years old Experience at Proctor & Gamble Tom Proulx Stanford student Programmer, created version 1 in dorm room. The Problem. Too much time “wasted” on household finances

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Intuit (Software Company)

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  1. Intuit (Software Company)

  2. Founders • Scott Cook • USC Bachelors, Harvard MBA • 23 years old • Experience at Proctor & Gamble • Tom Proulx • Stanford student • Programmer, created version 1 in dorm room

  3. The Problem • Too much time “wasted” on household finances • Accounting packages were for accountants • “End financial hassles…”

  4. Company History • Founded 1983 (Quicken = initial product) • Dominating market (70%) 1992 • Public company by 1993 • Added William V. Campbell as pres & CEO in 1994 • Revamped Quicken.com 1997 • QuickBooks (small business software) 1999

  5. Lessons • Customer satisfaction & service • Listen to customers • Pioneer in usability testing • Evolve and change • Packaged software -> Internet • Personal software -> Internet services

  6. Resources • Intuit Pages • www.quicken.com • www.intuit.com • Wikipedia pages • Intuit • Scott Cook • Tom Proulx • Intuit history from Funding Universe • www.fundinguniverse.com/company-histories/Intuit-Inc-Company-History.html

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