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Wheelock Square x Green Monday Exhibition in Shanghai

Brief on Visual Environment, Design and Opening Event – v3 ( 2014-02-26 ). Wheelock Square x Green Monday Exhibition in Shanghai. 我行我素 ，開啟綠色生活 Eat Green ． Work Green ． Live Green. Visual Environment Wall on the Left-hand Side. WORK GREEN “ 充滿幹勁的新素食觀 ”

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Wheelock Square x Green Monday Exhibition in Shanghai

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  1. Brief on Visual Environment, Design and Opening Event – v3 ( 2014-02-26 ) Wheelock Square x Green MondayExhibition in Shanghai 我行我素，開啟綠色生活 Eat Green．Work Green．Live Green

  2. Visual EnvironmentWall on the Left-hand Side WORK GREEN “充滿幹勁的新素食觀” - Benefits of going green to working class & Tips LIVE GREEN “坐言起行，「素」造綠色生活” - Green Information - Tips of Living Green - Similar info from school tour BACKDROP + Photo Booth “我行我素，開啟綠色生活” - Main visual- For opening / unveiling event

  3. Visual Environment : WSQWall on the Left-hand Side Planted Wall( can be real plant / plastic plant ) To deliver a green thematic environment. spot-lights Pop-up Message Props - Fixed on the backdrop - People can stand next to the props and take photos - Messages- Encourage social sharing Floor sticker ( grassy artwork ) - Matching the planted wall - Can put other messages The plant wall module,title and pop-up propsare attached on the backdrop Event Title : 我行我素，開啟綠色生活- Die-cut 3D Text with Ribbon ( green / white ) decoration - Light at the back

  4. Visual EnvironmentWall on the Left-hand Side WORK GREEN : 充滿幹勁的新素食觀 • 介紹各種蔬果對上班族的好處、提升工作表現 • 以顏色鮮艷、充滿活力的真實水果蔬菜作設計主體 • 配上文字說明、及其他資料：eg. 「辦公室綠食食譜」、「辦公室素食 Tips」、「綠食輕食@辦公室」

  5. Design : Wall on the Left-hand Side LIVE GREEN : 坐言起行，「素」造綠色生活 • Green Information + Tips of Living Green • Visual concept : Infographic • 將資料及複雜數據以簡約風格表達，視覺上營造成完整的環境 (如左圖) • 顏色遍向鮮艷，適量留白，以左右平衡及突出中間部份 • 設計會引導觀看者較有方向地閱讀資料 (如右圖)

  6. Design :Wall on the Left-hand Side Other selected visual reference of infographic :

  7. Design :Wall on the Right-hand Side Enlighten Your Green Senses Exhibition Approach 1 : • 14 Photos : Make-up by Annie G. Chan • Look and Feel / Theme :Modern art gallery ( with some green design elements ) dummy event title ( die-cut bevel PVC ) plant decorations super-fine quality printed sheets ( white frame in simplicity style ) partners and sponsors logos ( The artwork and style showing here are roughly done for preview only, which is the final. )

  8. Visual EnvironmentWall on the Right-hand Side

  9. Design :Wall on the Right-hand Side Alternative photo arrangement : Forward and backward; Upper and lower dummy event title ( die-cut bevel PVC ) partners and sponsors logos plant decorations super-fine quality printed sheets ( white frame in simplicity style ) ( The artwork and style showing here are roughly done for preview only, which is the final. )

  10. Visual EnvironmentWall on the Right-hand Side

  11. Design :Wall on the Right-hand Side Enlighten Your Green Senses Exhibition Approach 2 : • Sustainable approach • Flexible to modify the structure honeycomb carton reference setup

  12. Design :Wall on the Right-hand Side

  13. Design :Wall on the Right-hand Side

  14. Design :Wall on the Right-hand Side

  15. Opening / Unveiling Event • Plan A : Cycling • To deliver of the message of healthy, low-carbon life style ( LIVE GREEN ) • Encourage Go Green + Exercises • The hook : Cycling to work / Cycling during leisure timeeg. Time spend on cycling from 靜安公園 to WSQ ( 綠色生活圈 ) • Lighten up the backdrop ( lighting behind the title ) • Can use either bike or cycling machine x 4 sets

  16. Opening / Unveiling Event • Plan B : Ribbon-Cutting • Well-designed " ribbon " • Theme : Green ( plants, similar to the backdrop ) / White ( fresh and colorful artwork, with logos )

  17. More... • For the opening / unveiling event : • RSVP • On-site photo taking, printing and delivery( encourage people to take photo with the backdrop ) • Green refreshments • Tailor-made Media Gifts

  18. More... • Booklet / Leaflet • Palm size booklet / leaflet • Put into the pocket on the backdrop • Design : Flat graphic in green colorAdopt the elements of the leafs and other items on the plant wall • Content suggestions : • About Green Monday, Wheelock and the exhibition / program • Green Tips • Photos and quotes of the 14 ambassadors • Nutritional values info and comparison, Tips from Dietitians • Green Recipes • Shanghai Green Map : restaurants high-lights, detachable

  19. Ballparks Wall on the Left-hand Side Productions : HKD 43,000 • Wooden Body wrapped by foamboard or vinyl • Plant wall module • Die-cut title text, decorations and logos • Pop-up Props • Lighting • Include production management fee, structural design fee, production fee, installation fee and dismantle fee. • Without TV set Creative and Design : HKD 25,200

  20. Ballparks Wall on the Right-hand Side : Approach 1 Productions : HKD 32,000 • Wooden Body wrapped by foamboard or vinyl • 14pcs of super-fine hi-res photos • Die-cut title text and logos • Plants and other decoctions • Include production management fee, structural design fee, production fee, installation fee and dismantle fee. • Without TV set Creative and Design : HKD 7,200

  21. Ballparks Wall on the Right-hand Side : Approach 2 Productions : HKD 43,000 • Wooden Body wrapped by foamboard or vinyl • Laser-cut honeycomb cartons • Die-cut title text and logos • Include production management fee, structural design fee, production fee, installation fee and dismantle fee. • Without TV set Creative and Design : HKD 7,200

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