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Vision -what the company wants to become Mission

Vision -what the company wants to become Mission -what is our business, why are we here ,why do we exist. Example of Good vision. Our Vision is Pure - To be the leading water provider of quality Explanation The company mention the direction where it wants to become.

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Vision -what the company wants to become Mission

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  1. Vision -what the company wants to become • Mission -what is our business, why are we here ,why do we exist

  2. Example of Good vision • Our Vision is Pure - To be the leading water provider of quality • Explanation The company mention the direction where it wants to become

  3. Example of NG vision • Vision - Good quality - High quality product - Fast delivery Explanation The company mention the current condition of service instead of what it want to become

  4. EFE(External factor analysis)

  5. Environmental analysis The factor that should be include in the EFE should come from this category • Sociocultural • Technology • Economy • Ecology • Politic

  6. Industrial analysis • New entrance • Customer • Competitor • Supplier • Subtitude

  7. IFE (Internal factor analysis)

  8. Internal analysis • The factor for IFE should come from this category • Financial • Marketing • Operation/R&D • Management

  9. TOWS MATRIX

  10. Example TOWS MATRIX

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