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George Inch 30 years Transport & Logistics Senior Management /Director level

Business Development in the Information Age Online Marketing For Transport. George Inch 30 years Transport & Logistics Senior Management /Director level Sales, Marketing, Operations BRS Exel Unipart Tibbet & Britten DHL Sitting Member of Transport Tribunal since 2002

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George Inch 30 years Transport & Logistics Senior Management /Director level

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  1. Business Development in the Information Age Online Marketing For Transport • George Inch • 30 years Transport & Logistics • Senior Management /Director level • Sales, Marketing, Operations • BRS • Exel • Unipart • Tibbet & Britten • DHL • Sitting Member of Transport Tribunal since 2002 • Set up own Business Development Company 2009 • Developed Social Media Expertise Business Development in the Information Age ►Helping Logistics Companies Generate Leads & Sales ► LinkedIn Coach ►Online Marketing ►

  2. Business Development in the Information Age Online Marketing For Transport George’s Guide to Social Media

  3. Business Development in the Information Age Online Marketing For Transport George’s Guide to Social Media How on Earth will Social Media help me in my business? Isn’t it just kids and pop stars sending inane messages?

  4. Ride the wave of business growth Online Marketing for Logistics Business Development in the Information Age Online Marketing For Transport Ride the wave of business growth • How will it help me grow my Business? • How do you currently Market? • Networking • Word of Mouth • Referrals

  5. Business Development in the Information Age Online Marketing For Transport Social Media Definition: ‘Social media refers to the means of interactions among people(social) in which they create, share, and exchange information and ideas in virtual communities and networks using the internet(media)’  Wikipedia

  6. Business Development in the Information Age Online Marketing For Transport • Social Media • Social media marketing is the process of gaining website traffic or attention through social media sites.(Word of Mouth) • Social media marketing programs usually create content that attracts attention and encourages readers to share it with their social networks.(Networking) • A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. (Referrals)

  7. Business Development in the Information Age Online Marketing For Transport • Social Media • This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. (Referrals) • Social media is a platform that is easily accessible to anyone with internet access. (Networking) • Increased communication for organizations fosters brand awareness • (Word of Mouth) • social media is a relatively inexpensive platform • for organizations to implement marketing campaigns • (Networking)

  8. Ride the wave of business growth Online Marketing for Logistics Business Development in the Information Age Online Marketing For Transport Ride the wave of business growth • Social Media Marketing Online • Networking • Word of Mouth • Referrals

  9. Ride the wave of business growth Online Marketing for Logistics Business Development in the Information Age Online Marketing For Transport Ride the wave of business growth • Social Media Marketing Online • Does not replace traditional Marketing • The more you do it the bigger the results MORE OF THE SAME.........CONSISTENTLY

  10. Business Development in the Information Age Online Marketing For Transport • Social media why use it: • It’ free (sort of) • You have a huge audience • A powerful communication tool • You can engage easily • A visible presence • Real time feedback

  11. Business Development in the Information Age Online Marketing For Transport • Social media can be used for: • Brand awareness • Networking • Recruitment/Job Finding • Direct promotions • Customer service • Product / service feedback

  12. Business Development in the Information Age Online Marketing For Transport • What Social media cannot do! • Save bad products / business • Be an over night success • Market for free!

  13. Business Development in the Information Age Online Marketing For Transport What Social media cannot do! AGAIN It cannot replace all the other elements of the Marketing Mix

  14. Business Development in the Information Age Online Marketing For Transport • Overview of Platforms • LinkedIn • Twitter • Facebook • Slideshare • YouTube

  15. Business Development in the Information Age Ride the wave of business development Online Marketing for Logistics • Twitter • Social • One to many • Real time engagement • Communication • Awareness Definition 'a short burst of inconsequential information,' Jack Dorsey-Twitter Founder

  16. Business Development in the Information Age Online Marketing For Transport • Facebook • Social/Social • Consumer • Brand building • Target Ads

  17. Business Development in the Information Age Online Marketing For Transport • LinkedIn • Business 2 Business • Peer to peer • Business owners • Corporate

  18. Business Development in the Information Age Online Marketing For Transport Ride the wave of business growth • LinkedIn • On-line • Word of Mouth • Referral system • Inbound Lead Generation

  19. Business Development in the Information Age Online Marketing For Transport • LinkedIn Overview • Started 2002 • Not until 2006 before it took off. Now growing fast • 225 Million (UK 12 Million) • 50% are key decision makers or influencers • 85% do not know how to use it!!!

  20. Business Development in the Information Age Online Marketing For Transport • LinkedIn Overview • Business 2 Business • Online business network • A way to start a business relationship online • Take off-line • Develop relationship • Internet dating for business Networking

  21. Business Development in the Information Age Online Marketing For Transport • LinkedIn Overview • Huge sales database • Self Updating • Real time & relevant • Powerful Search Engine The majority of “users” do not know how to use it Correctly!!

  22. Business Development in the Information Age Online Marketing For Transport In the Information Age Data is easy to get!! It’s how you use it that counts!!!!!

  23. Business Development in the Information Age Online Marketing For Transport • LinkedIn Why Bother? • Cost effective • On-line introduction • No physical networking • Benign introductions • No Cold calling • No Cold Calling!!!!

  24. Business Development in the Information Age Online Marketing For Transport • LinkedIn – How does it work? • Two main elements • Personal profiles • The individual • Credibility, Expertise • Promotes yourself • Company pages • The company/the business • Drives traffic to the individual • Drives traffic to the web site People Buy from People!

  25. Business Development in the Information Age Online Marketing For Transport • LinkedIn – Profiles • Your value • All about YOU • What value can you bring?(WIIFM) • People buy People • Evidence • Skills & expertise • Recommendations • Endorsements • Personal Referrals!

  26. Business Development in the Information Age Online Marketing For Transport • LinkedIn – Company pages • New marketing power • Content is real time • Content can be generated by clients • Two way traffic unlike web • Dynamic by driving people to the page • Shows recommendations from clients • Real time, news and promotions • Reflected in Google Networking + Word of Mouth + Referrals

  27. Business Development in the Information Age Online Marketing For Transport • LinkedIn – Company pages • Real content! • All about the business • Works together very well with personal profile • A good company page must have a good professional profiles to back it up • Website • Web tends to be static • Interaction of the two is powerful • Makes the combination dynamic • Word of Mouth!

  28. Business Development in the Information Age Online Marketing For Transport • LinkedIn – Company pages • Buyer power • Buyers are using LinkedIn more than sellers • Using it to find or justify the use of a supplier • Using it as a reference point • Finding real live recommendations Warning If your buyers and competitors are on it and you are not you will be left behind

  29. Business Development in the Information Age Online Marketing For Transport LinkedIn The Most Powerful Yet Under Utilised Marketing Tool Today

  30. Business Development in the Information Age Online Marketing For Transport For more information: George Inch 07798 500250

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