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The Marco Polo Programme

The Marco Polo Programme. Marco Polo Info Day 28 June 2012 Anne Bårseth / Denise Kwantes. Outline. Golden Rules for a successful application Make sure all conditions & criteria are understood and complied with Demonstrate credibility Demonstrate viability

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The Marco Polo Programme

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  1. The Marco PoloProgramme Marco Polo Info Day 28 June 2012 Anne Bårseth / Denise Kwantes

  2. Outline • Golden Rules for a successful application • Make sure allconditions & criteria are understood and complied with • Demonstrate credibility • Demonstrate viability • Pay attention to possible unacceptable distortion of competition • Specific advice for CLA • Write a clear and concise proposal • Use the available support

  3. Golden Rules for Success • 1.Understand the criteria & the conditions • Carefully read the call text • Carefully address all criteria & conditions • 3-4 forms to be submitted • One signed original, 5 copies + CD-ROM • Respect the deadline -21/09/2012 – cannot be extended!

  4. Golden Rules for Success • 2. Demonstrate credibility (1) • Very important criterion – usually main reason for failure! • Description of the market (market research, problems in the market – low water level, border crossings etc.) • Description of the type of freight • Description of the return leg

  5. Golden Rules for Success • 2. Demonstrate credibility (2) • Description of the service - technical details, subcontractors, transit time, frequency, etc. - competitive to road? • Credible modal shift/traffic avoidance & supported by recent letters of intent from customers & market research • Realistic loading factor

  6. Golden Rules for Success • 2. Demonstrate credibility (3) • Prove the start-up between 1/1/2012 – 1/1/2014 but modal shift/traffic avoidance & costs only eligible as of submission date • Use the MP calculator • Old and new routes with maps • Pre- and post-carriage

  7. Golden Rules for Success • 3. Demonstrate viability • Not compulsory for CLA – but an advantage • Business plan covering at least 1 yearafter subsidy period – ideally profit-making • Credible business plan – eligible/non-eligible costs, revenues – cumulativeloss in the years of funding

  8. Golden Rules for Success • 4. No unacceptable distortion of competition • Shift from road – not other non-road transport modes • Exhaustive analysis required – supported by customers declaring the freight to be previously on the road • Comparison with other non-road services: differentiate by market/freight/customers/service

  9. Golden Rules for Success • 5. Specific advice for CLA (1) • Link the CLA action with the modal shift/traffic avoidance objective • Role of all partners/subcontractors described • Detailed training and dissemination plan (when, where, by whom, how many, target groups, content etc.)

  10. Golden Rules for Success • 5. Specific advice for CLA (2) • Innovation –what is new compared with other similar projects? • Wide-European added value - several EU MS involved, reaching a wide-European target group • Letters of intent/support from interested parties

  11. Golden Rules for Success • 6. Write a clear and concise proposal • Be consistent - proposal matches the info in annexes – MP calculator • Clear without repetitions • Follow the structure of the call (appendix 2) • Cross-checked by an outsider

  12. Golden Rules for Success • 7. Use the available support • Marco Polo Help Desk – phone/email • Marco Polo website • Checklists for each action type • Presentations from previous conferences • Guidance documents • FAQs etc.

  13. Subscribe to the Marco Polo e-newsletter! Call 2012 - Available Support • MARCO POLO Website http://ec.europa.eu/marcopolo • MARCO POLO Helpdesk • Email: eaci-marco-polo-helpdesk@ec.europa.eu • Phone: +32 (02) 29-50924 • Fax: +32 (02) 29-79506

  14. Thank you for your attention Good luck with your proposal!

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