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HOW TO SEND MASS E MAILS OR IN OTHER WORDS BLAST EMAILS Due to the fierce competition and phenomenal change in technology, Mass Email marketing, out of the many online marketing techniques is the technique of present times. Mass e-mail services is the most resourceful and appropriate marketing technique that keeps the price factor in mind, and reaches out to the intended audiences. Free e mail marketing turns out to be cheaper as it avoids many expenses incurred on printing and postage. More number of people are approached together 1000 of emails can be sent in minutes. Using G mail with group mail is a great option for small list and in case of larger list SMTP G is highly recommended. Create an account, open google document, create spread sheet, import list, install yet another g mail merger and send. Mailing list can be created directly on desktop and you also have email tracking services to manage and improve the marketing campaign. The points to be kept in mind are…..every one in your list has to be an opt in subscriber. Don’t rent or but mailing list, be familiar with marketing regulations. Review spam guidelines. Newsletter must be eye catching as it is the first thing that connects you to the subscriber. Keep them short with few graphics. More graphics make email slow to load. A call action such as, click to sign up etc. should be included more than once to draw attention of subscribers. Send blaster is the best to send bulk mail as it sets up e marketing campaigns in short steps, combines in to one product by merging mass e mail soft ware with bulk email web service.