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Evaluating Reports

Evaluating Reports. Media Reports. How are Media Articles on Polls and Surveys Written ?. Journalists are taught to write media articles in a particular style. Learning about this style enables a reader to find specific information easily and quickly. Article.

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Evaluating Reports

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  1. Evaluating Reports Media Reports

  2. How are Media Articles on Polls and Surveys Written ? • Journalists are taught to write media articles in a particular style. Learning about this style enables a reader to find specific information easily and quickly.

  3. Article

  4. How is a typical media report on a poll or survey organised? 1. The main finding of the survey • What is it? • Where in the article is it located?

  5. The main finding of the survey

  6. 2. Who funded (commissioned) this survey? • Why do you think this survey was carried out?-what is its purpose?-who are the target group?

  7. 2. Who funded (commissioned) this survey? Funded by the Herald to highlight the road toll statistics and bad driving habits

  8. 3.Method: • Who was the sampled group? • Who conducted the survey? Sample size • Random/self-selection/man-in-street Telephone/on-line/face-to-face/posted • Margin of error: Date:

  9. 3.Method: Method: Random selection of 750 households using random digit dialling, phone interview

  10. 4. Questions • Where located –in graphic/ in text/ both ? • Are the questions clearly stated? • Can they be inferred from reading the text?

  11. 4. Questions

  12. 5. Summary of results • Where located?-e.g. graphic/ text/ both

  13. 5. Summary of Results

  14. 6.Comment from an expert • Who was the expert(s) consulted in this report?

  15. 6. Comment from an expert Comment by an expert: National Road Policing Manager Superintendent Paula Rose

  16. 7. Links to other studies/surveys? • What other links are made?-do they seem appropriate?

  17. 7. Links to other studies/surveys? Links to other studies/surveys?: Road toll statistics

  18. This is what it should look like

  19. 8. Any other information? • Is there any other information not yet highlighted?-How would you describe it?

  20. Read this report with a critical eye. • Comment on 2 good aspects • Comment on 2 concerns

  21. Read this report with a critical eye. • Comment on 2 good aspects • random sampling, • low margin of error, • Comment on 2 concerns • limited options given for response-e.g. alcohol and not wearing a seat-belt not included so offenders could answer “perfect” driver”-is anyone “perfect”?, age-group results missing in the graphic.

  22. Are there aspects of this report which you are unfamiliar with?

  23. Address the distinction between • target population , • sample frame • the sample group

  24. Address the distinction between • target population • adult drivers in NZ, • sample frame • households with a landline phone, • the sample group • 500 NZ drivers

  25. Did you notice? • the method is in the fine print under the graphic.

  26. http://www.digipoll.com

  27. Margin of Error • It is connected with sampling variability and will be dealt with in detail later in the course.

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