Finding A Job In The Tough 2012 Communication Marketplace

1. Finding A Job In The Tough 2012 Communication Marketplace Dr. Frank E. Parcells, Professor, Dept. of Communication, Austin Peay State University

2. How to Identify Communication Industry Job Opportunities Visit job websites Using Keyword Searches like Marcom, etc. Use LinkedIn.com to network with Communication Professionals Read Trade Publications like Broadcasting, Advertising Age, & PR Tactics Join Professional Organizations like the AAF, AMA, IABC, PRSSA, NBS, BEA, SPJ and Others too Use Internships to Develop Important Employment Relationships Talk with peer students about contacts which they have developed for Internships and job opportunities

3. What’s Works • Slow down & network. • Be patient & keep applying. • Work the Holidays! • Don’t stop job hunting. • What Doesn’t Work • Reliance on responses to Trade Journal ads. • Job applications alone online without networking and follow up. • Counting on family friends.

4. Still Hot Communication Industry Jobs Today Corporate Integrated Marketing Communication (advertising, branding, marketing communication, PR, and sales promotion. Corporate Video & Media Technology Internet Content Management Specialists Online News Writers & Editors Web Design & Internet SalesServices There are more than 2-billion Internet users worldwide today as potential media consumers!

5. Anatomy of Today’s Communication Job Market What are the Average Starting Salaries in Communication Industry Today? Who’s Hiring Communication Arts Grads Now? Professional Organizations & Associations Average Starting Salary of $30,000 with B. S. in Communication Average Starting Salary of $36,200 with an M. A. in Communication

6. Surprising Facts About Today’s Communication Employment • Women continue to have more success in the communication labor market than do men. • Graduates in traditional print journalism experienced a decline in the level of full-time employment. • Graduates in PR, IMC, and Web design fared better than those in print journalism or broadcast media.

7. Job Centers Available for New Communication Graduates • Make use of the PRSA Job Center athttp://www.prsa.org/jobcenter/. • Use the IABC Job Centre athttp://jobs.iabc.com/home/index.cfm?site_id=65. • Try out the National Communication Association Job Center at http://www.natcom.org/Default.aspx?id=505.

8. Hot Communication Growth Job Areas for 2012

9. Absolute Essentials for Communication College Job Searches •Be flexible and focused. •Broaden the number of communication careers you are considering. •Apply for as many jobs and recruiting opportunities as possible. •Join professional communication organizations during your college studies. •Network as extensively as possible with communication professionals through Linkedin.com and professional organizations during your college experience. •Do  at least two internships before during your college studies. •If you have waited until the last minute to start a job search, don't panic. The hiring season is not as compressed as it was in the past. •Keep trying.

10. Communication Career Opportunities • BUSINESS • Management • Personnel Recruiter • Trainer • Sales Representative • Public Information Officer • Negotiator or Mediator • HR Director • Training & Development Manager • Benefits Administrator • Customer Service Representative • ADVERTISING • Marketing Strategist • Media Planner • Media Buyer • Marketing Researcher • Copy Writer • Producer/Editor • Voice Over Talent • Creative Director • Media Account Representative • Station Representative

11. Communication Career Opportunities • CORPORATE COMMUNICATION • Director • IMC Strategist • Copy or Technical Writer • Web Designer • Graphic Designer • Producer or Director • Production & Editing • Marketing Researcher • Outsourcing Coordinator • Advertising Agency Liaison • Marketing Specialist • Media Buyer • PUBLIC RELATIONS • PR Specialist • Information Specialist • Public Affairs Officer • PR Director • News Release Writer • Press Conference Planner • Speech Writer • Media Analyst or Researcher • Crisis Communicator • Media Relations • Lobbyist

12. Communication Career Opportunities • PRINT/ELECTRONIC JOURNALISM • Reporter • Newscaster • Editor or News Director • Editorial Staff • Assignment Editor • Author • Copy Writer • Technical Writer • Script Writer • Commentator • Photographer • BROADCAST MEDIA • Station/General Manager • Sales/Marketing Manager • Program Manager • News Director • Music Director • Camera Operator • Public Service Director • News Reporter • News/Sports/Weather Anchor • Producer or Director • Copy Writer • Control Room Technician

13. Communication Career Opportunities • INTERNET & WEB TECHNOLOGY • Webmaster • Web Designer & Internet Content Specialist • Internet Services Representative • Technical Support or Help Desk Technician • Systems Analyst • Network Administrator • Audio/Video Streaming Technician • Technical Copy Writer • SPORTS BROADCASTING • Sports Anchor • Sports Play-by-Play Announcer • Sports Color Commentator • Sports Statistician • Sports Program Producer or Director • Sports Marketing • Sports Information • Sports Promotion & Publicity

14. Top Agency Employers in Advertising Campbell-Ewald Doner Draft FCB BBDO Worldwide Y&R JWT Edelman DDB Worldwide McCann Erickson (agency) Leo Burnett (agency) Ogilvy & Mather Limited Grey

15. Top PR Agency Employers • Edelman – New York • APCO Worldwide – D. C. • Waggener Edstrom – Bellevue, WA • Rudder Finn – New York • Text 100 Global PR – San Francisco • WCG – San Francisco • MWW Group – East Rutherford, NJ • Qorvis Communications - D. C. • ICR – Norwalk, CT • Schwartz Communications – Waltham, MA • Reagan Communications - Boston • Padilla, Speer, Beardsley – Minneapolis • Coyne PR – Parsipanny, NY • Gibbs & Soell – New York City • Allison & Partners – San Francisco • Cooney-Waters Group – New York • French West Vaughn – Raleigh • Zeno Group – New York • McNeely Pigott Fox PR - Nashville • Hunter PR – New York • Peppercorn – New York • Katcher, Vaughn, & Bailey - Nashville

16. Top U. S. Corporations with Internal Corporate Communication Departments • J. P. Morgan, Chase & Company • Citigroup • McKesson • Verizon • American International Group • International Business Machines • Cardinal Health • Freddie Mac • CVS Caremark • United Health Group • Wells Fargo • Valero Energy • Kroger • Wal-Mart Stores • Exxon Mobil • Chevron • ConocoPhillips • Fannie Mae • General Electric • Berkshire Hathaway • General Motors • Bank of America • Ford Motors • Hewlett Packard • AT&T • Procter & Gamble

17. Some Nashville Metro Communication Industry Employers Who Are Hiring Right Now • Asurion • Gaylord Opryland • Mckesson • MTV Networks • ReachLocal • Vanderbilt University • WSMV-TV News 4 • WTVF-TV Newschannel 5

18. Look For Jobs in Traditional Ways as Well as Through Networking • Read the trade journals. • Read Nashville area Business magazines. • Look online in Google for Nashville communication industry jobs. • Read the Help Wanted Ads in the Tennessean newspaper and website. • Regularly check national, regional & local job sites. • Look at Nashville company websites under “Jobs.”