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Questionnaire

Questionnaire. Miaosen Wang. Outline. What is a questionnaire? What is the class exercise? What is the design process? What are the benefits and problems?. What is a questionnaire?. A way of collecting information in the form of questions. Highly structured Quantitative study

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Questionnaire

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  1. Questionnaire Miaosen Wang

  2. Outline • What is a questionnaire? • What is the class exercise? • What is the design process? • What are the benefits and problems?

  3. What is a questionnaire? • A way of collecting information in the form of questions. • Highly structured • Quantitative study • Invented by Sir Francis Galton

  4. When to use it?

  5. Exercise Introduction • You developed a web based feature called “clear mind email” that forces the users to solve a Sudoku puzzle before they send an Email • You want to know why would people disable your software • Target Respondent?

  6. Writing & Designing • Two main objectives: • Increase response rate • Obtain accurate information

  7. Designing the Questions • Question sequence • Logical • General, easy, factual ones first • External predictability – Asking indirect questions • Internal predictability – Asking similar questions

  8. Deliver the Questionnaire

  9. Benefits • Cheap • Large sample size • Large geographical area • Computer process results

  10. Problems • Low response rate • Inaccurate information • Lots of effort to design

  11. Review

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