1 / 13

CAREGIVERS A Time Inc. Research Study

CAREGIVERS A Time Inc. Research Study. Presented by: Wendy C. Jezarian December 8, 2005. Methodology — Sample. Conducted online with Harris Interactive. Field Period = September 27 - October 18, 2004. General Population. Caregivers

mason-rose
Download Presentation

CAREGIVERS A Time Inc. Research Study

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. CAREGIVERSA Time Inc. Research Study Presented by: Wendy C. Jezarian December 8, 2005

  2. Methodology — Sample Conducted online with Harris Interactive Field Period = September 27 - October 18, 2004 General Population Caregivers Involved in the care of an ongoing medical condition of a family member or friend (N=810)

  3. Profile of Caregivers * = Significant Difference Base: Total Respondents (n=3570); Caregivers (n=810)

  4. Relationship to Person with Ailment Involved in medical care of: Family Member: 96% Base: Caregivers (n=810)

  5. Conditions Overseen Base: Caregivers (n=810)

  6. Intervened with Doctor 96% Helped with Medication 92% Looked for information abouthis/her condition 74% Actions Taken in Role as Caregiver Q 1215 Base: Caregivers (n=810)

  7. How Caregivers Intervene With Doctor Q 1215 Base: Caregivers (n=810)

  8. How Caregivers Help With Medications Q 1215 Base: Caregivers (n=810)

  9. Information Sources: Sources Used by Caregivers 74% of Caregivers who seek information about family member/ friend’s condition * = Significant Difference Q 1215 Base: Caregivers who have looked for information for family member (n=614)

  10. Information Sources: Sources Used by Caregivers Caregivers seek information about Rx medications * = Significant Difference Q 1215 Base: Caregivers who have looked for information for family member (n=614)

  11. Actions Taken by Caregiver as a Result of Seeing Rx Advertising Q 570 Base: Respondents who have seen Rx DTC ads for Any Key Condition; Caregivers (n=683) Q 500 Base: Respondents who have seen Rx DTC ads for Any Key Condition Caregivers (n=644)

  12. Key Findings on Caregivers • Caregivers are very involved in the care and treatment of their patient • Most are sufferers also • Caregivers are actively seeking information regarding conditions and medications • Caregivers are likely to turn to written forms as sources of information, in addition to their health care provider: • Direct marketing • Internet • Magazines • Medical books/journals • Pharmaceutical company websites • Caregivers are likely to take action as a result of communications regarding conditions and medications

  13. CAREGIVERS A Time Inc. Research Report

More Related