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Stunning Seminars. To get started…. Can I be your Coach for the next 2 hours?. What’s a seminar?. GROUP Complimentary Coaching Session. Why use seminars?. Coaches who market with seminars make 38% more $. 5 Tensions of the Rhetorical Triangle. Presenter. Audience. Environment.
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To get started… Can I be your Coach for the next 2 hours?
What’s a seminar? GROUP Complimentary Coaching Session
Why use seminars? Coaches who market with seminars make 38% more $
5 Tensions of the Rhetorical Triangle Presenter Audience Environment
Your Goal is to Eliminate… Tension
How are buying decisions made? Emotion Logic 80% 20%
5 Stages of Winning Seminars 1. Security 2. Acceptance 3. Responsibility 4. Collaboration 5. Investment
Reducing the Tensions… Presenter Inner Self Audience Environment
Amygdala Hi-Jack Definition: Classic “fight or flight response” Primitive, automatic, inborn response that prepares the body to fight or flee from perceived attack, harm or threat to our survival.
Amygdala Hi-Jack Neocortex Complex thought PrefrontalLobes Executive centre: integrates information from all parts of the brain; makes decisions to act. Thalamus Processes sensory messages (e.g., eyes and ears) then routes them mainly to the neocortex. Amygdala Triggers emotional responses. Typically gets signals from the neocortex, but a quicker and fuzzier signal comes directly from the thalamus. Can hijack the brain when it perceives an emergency. Brain Stem The most primitive part of the brain. Is associated predominantly with automatic reflexes, as well as memory and learning.
Amygdala Hi-Jack orget verything nd un FEAR
Amygdala Hi-Jack • Stop • Oxygenate • Seek Information • Strengthen Heart
Reducing the Tensions… Consume the Room
Reducing the Tensions… Presenter Audience Environment
Reducing the Tensions… Place to center yourself Favorite music when NOT speaking Temp 70 degrees MAX
Reducing the Tensions… Presenter Audience Environment Audience
#2 fear: Death
#1 fear: _____ _______
Before the seminar… Team Huddle New Client Goal? Revenue Goal? CCS Goal?
What’s at stake… 3 to 30 seconds to create your 1st impression 20 more encounters to change it!
Before the seminar… Rule #1: every team member must exhibit Host (ess) Behavior
Before the seminar… Rule #2: every team member must Meet & Greet
How to work the room… Open Closed
How to work the room… reet warmly se their name ye contact mile hank and compliment GUEST
3 Minutes MAX per guest… CCS (Repeat all 4) Client! Need Trust Help Hurry! 3 Sec 30 Sec 3 Min 30 Min 3 Hrs. 3 Yrs.
Before the Seminar… Networking Starts Building Security & Rapport
Reducing the Tensions… Presenter Audience Environment
Reducing the Tensions… Create Movement / Games Pattern Interrupt Food!
Reducing the Tensions… Presenter Audience Environment Inner Self
L R Earn the Right Character Competence
Point #1 Point #2 Point #3 Remember to use #’s, %’s, and $ amounts! Also, include something about your personal and/or family life. About Eric Dombach… Coach “Bio" Slide
Reducing the Tensions… Presenter Environment Audience
Begin coaching them in the seminar! Group Exercises
Coaches Join Tables to Discuss 5 Steps to Freedom Freedom Reproduce, Acquire, Harvest Affluence Economize, Invest, Repay Normalization Cash Flow, Monitor, Adjust Chaos Spend, Promote, Challenge Irrelevance Research, Model, Create
Stories, stories, stories… Facts Tell Stories Sell
Kitchen Manufacturer Changed existing advert: Stronger Headline, Offer, Call to Action, etc. This resulted in 65,000 of enquires for just an investment of 600. 2 - Coaching Session!
Tie down with the Profit Equation… How many of you believe that we should be able to increase your __ by at least a 10%?
Increase in Profits Must Sell the Dream!
Use the right language… We...
Use the right language… You can... I’ll try that on my own, thanks! I will... Let me see your resume. We will... How do we get started?
To close… Now, if you simply don’t have the time tonight or you have a business partner who needs to help you choose the program that works the best, what I can do is give you the opportunity to schedule yourself into my calendar for a complimentary coaching session…
To close… As we wrap up, our coaching team will come around to your tables to discuss which level of participation makes the most sense for you...
The key to closing in the room… Draft System