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10 Reasons to Advertise Your Product and Service - Matchbox

10 Reasons to Advertise Your Product and Service - Matchbox India

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10 Reasons to Advertise Your Product and Service - Matchbox

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  1. 10 Reasons to Advertise Your Product and Service

  2. 1. Show off There is an old saying, out of sight, out of mind. So to be in mind always the product needs to be in sight. E.g.: Madhuri dixit was out of sight for a long time, as she got married. She comes back with film ‘AajaNachley’ after a long time. Many of the audience fail to recognize her in the very first promo of the same film.

  3. 2. Target The product is not worth, if it does not reach the target audience. Advertise to let them know the importance of the product. E.g.: Many films didn’t get the proper response due to the lack of promotion and fails to hit the target audience on time. But later they may get a very good recognition as the story is worth it. To name few are Bam Bam Bole, Stanley Ka Dabba and BOL.

  4. 3. New Add-Ons • By a prior advertisement, new customer’s attention will shift towards the product that will result in adding it to their shopping lists too. E.g.: Colgate toothpaste with salt (Namakwala) didn’t exist few times back. But now it is added to the shopping list of many customers and is a new concept to get noticed too.

  5. 4. Feel Good Advertise to make the existing customer feel good. It really feels good when you see the product you use on the television ads and hoardings. E.g.: Advertisement of Nissan sunny car emphasize on the proud feeling a user goes through when the product he/she use get recognized in public.

  6. 5. Plant idea • Develop and present users with an idea, through • advertisement, that can only be solved by buying the • Product. E.g.: promotion of MarutiErtiga in film ‘Mere Dad KiMaruti’ creates an idea of gifting it to the son-in-law and is carried on by many users.

  7. 6. Desire Make the customer feel desire to own the product, by an appealing advertisement. E.g.: Advertisement of the TribhovandasBhimjiZaveriJwellery showing the granny of a young girl teaching her the tactics to get attention from her husband creates a desire in every girl to have the same necklace.

  8. 7. Persuade With the help of a persuading ad, place the product in customer’s mind in such a way that the product becomes a generic name for the similar products. E.g.: Maggi, Nirma, and many other brands have become the product itself. It was a 2minute noodles from Maggi, Now sunfeast’smaggi (yippee noodles) is also available.

  9. 8. Educate An advertisement with some social message creates a very different impact on the customers. They will get educated, know about the options available in markets along with something needed to know but was ignored. E.g.: Jaago re theme of Tata Tea gives a social message for the importance of ladies in life. Female customer feels connected to Tata Tea.

  10. 9. Finish Add a emotional, logical or ethical appeal to the advertisement. Motivate them to take the action, to buy the product. • E.g.: Advertisement of Dairy-milk, Coco-cola, Airtel, CSR with the emotional appeal are very well connected with the users. They buy it because they see emotion in it.

  11. 10. Win In the world of competition to win the race you need to advertise. A product can’t win if they don’t know there is someone to compete with them. E.g.: Bournvita and Horlicks come up with new ads frequently to give each other a tough competition. A step lost will be a big setback.

  12. Why MATChBOX India For Advertising ? Function Experience Time Management Efficiently Understands Various Types of Media Client Oriented Employs Creativity Market Analysis/Knowledge Effective Communication Strategic Thinking Customized Services

  13. | These reasons are good enough to Advertise Your Product and Service.

  14. /Matchboxxindia /Matchboxxindia /Matchboxindia /Matchbox-India 0731-2555755 91-9300388832 web@matchboxindia.com www.matchboxindia.com

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