Peter van Deursen Philips Intellectual Property & Standards

1. Workshop ECTA – BMM – WIPO – BOIPInternational Registration of Designs12 December 2011, The Hague The Philips experience with design protection Peter van DeursenPhilips Intellectual Property & Standards

2. Philips Intellectual Property & Standards (IP&S) • Established in 1926 • A leading industrial IP organization that creates IP Solutions to support the growth and competitiveness and profitability of the Philips’ Sectors • Strong global presence: 450 people in 26 offices in 17 countries • IP Portfolio of Philips (end of 2010) • 50,000 patents • 63,000 design rights • 36,000 trademarks • 3,900 domain names

3. Global presence IP&S (450 employees worldwide) Redhill Beijing Bothell Cleveland Seoul Eindhoven Aachen Burlington Tokyo Briarcliff Shanghai Taipei Hong Kong San Jose Sao Paolo Shenzhen Mumbai Mexico Jakarta Madrid Bangalore Buenos Aires Paris Singapore

4. Healthcare Lighting Gemini Time-of-FlightPET/CT ActiLume Living Colours BrightView SPECT Edore Aluminium Juicer Consumer Lifestyle Portable Media Devices Wardrobe care Ambient Experience IPphone Wake up light HD Category Williams F1 shaver

5. What do we register • Why do we register • Where do we register • When do we register • Our experiences

6. What do we register? • Basically all new designs • Look at prior art and advise business • Minor differences: no new designs

9. Why do we register? • To have a powerful weapon to act against copy cats • To show competitors that we protect new designs • To create exclusivity for our products

10. Where do we register? • European Union • WIPO • National entries • Criteria

11. When do we register? Patent(s) Design TradeMark Product creation Product launch

12. Our experiences Hague System Registration per country increasing amount of countries easy to use

13. Questions ??