1 / 17

WWW.CLEANRIGHT.EU : One click to a cleaner and safer home !

1. WWW.CLEANRIGHT.EU : One click to a cleaner and safer home !. General presentation, 12 Nov. 2009. www.cleanright.eu. Why? What? For whom?. Information to End-users Current Status. Via the label

matia
Download Presentation

WWW.CLEANRIGHT.EU : One click to a cleaner and safer home !

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 1 WWW.CLEANRIGHT.EU: One click to a cleaner and safer home ! General presentation, 12 Nov. 2009

  2. www.cleanright.eu • Why? • What? • For whom?

  3. Information to End-users Current Status • Via the label - Dosing, tips (brand/industry), ingredients + link to individual websites, others (e.g. voluntary schemes) • Via company websites (brand or others) - Cf detergent regulation - list of ingredients - Others: tips, more in depth company information • Via company care lines • Via industry websites (e.g. washright, save energy and water, Charter…) • Others (e.g. Consumer Associations, Ministries, media, internet etc)

  4. Information to end-users Challenges & Opportunities • Not always a clear connection between different schemes • Call for greater transparency • Limited space on packs - Multilingual issues • Priority information to appear on label; more details may be found via other tools • Pertinence to provide, at European level, central reference information

  5. The external environment REACH, GHS, « Risk-based/ Safe use » Communication

  6. www.cleanright.eu • Principle: • Develop a pan-European website tool for consumers in Europe which would become the official reference source for information on detergents and cleaning products, common to all the industry • => Greater transparency • => Layered approach (from layman to semi-technical, technical) • => Relevant European-wide/industry-wide information

  7. www.cleanright.eu • Joint pan-European project by : • A.I.S.E. (European soaps, detergents and maintenance products industry association) • and Cefic (European Chemicals industry association) • Objectives : • Promote the image of both industries vis-à-vis stakeholders, regulators at EU and national levels • Communicate transparently and in an accessible way to consumers on all information common to the industry, from simple tips and tricks to more technical/scientific information through one central industry web portal. 8

  8. www.cleanright.eu: Status Nov. 09 • Work initiated in 2007 • Joint A.I.S.E./Cefic Task Force • Internal testing end 2007 • Consumer testing in April 2008 • External stakeholder consultation early Sept 2008 • Launch on 3 Dec. 2008 for: UK, France, Germany, Poland • Launch on 2 Dec. 2009 for: Be/Lux, NL, Italy, Spain, Bulgaria • Other languages/countries onwards 9

  9. Cleanright: launch at EU Level, 3rd Dec. 2008 From left to right, at the launch of Cleanright in Brussels, (3rd Dec 08) : Alain Perroy, Director General Cefic; Susanne Zänker, Director General A.I.S.E., Stefano Soro, Head of Unit, European Commission DG Health & Consumers ; Monique Goyens, Director General BEUC

  10. What? • Layered approach • Level 1: Consumer friendly Visit the house and tips • Level 2 and 3: Semi technical and technical 11

  11. How? • Level 1: Consumer friendly Visit the house and tips 12

  12. How? • Level 2 and 3: Semi technical and technical 13

  13. Promotion… • By Industry Associations: • At EU level: by A.I.S.E. and Cefic, as well as related industries (eg IFRA, CECED etc) vis-à-vis EU stakeholders • At National level: via local A.I.S.E. and Cefic associations and related industries vis-à-vis national stakeholders, media, consumers • By Companies involved in the soaps, cleaning, maintenance products industry, vis-à-vis stakeholders and consumers • By any other organisation interested in relaying such information

  14. Central « Library » of Promo Material • Concept: Provide template material available for associations and companies who could relay Cleanright locally to help drive traffic to the site • Already developed and available: • Press release • Leaflet • Poster • Web banners (english, polish, french, german) • Exhibition material • 3x4m stand display • Mascot of Mr Sponge • Promotional material • Library/material available from: www.aise.eu/cleanright

  15. Web banners- examples:

  16. www.cleanright.eu • A great project that needs promoting ! • Thank you for your help to promote it via optimal routes to consumers • THANK YOU!! For further information, the Project Team in Brussels (A.I.S.E./Cefic) remains available to answer potential questions that countries may have on Cleanright. ksa@cefic.be ; valerie.sejourne@aise.eu; sandra.dworak@aise.eu

More Related