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Emily Farra Caitlin Pitts Bethany Stayer Sarah Johnson Jim Brattin Jessica Linxwiler

Emily Farra Caitlin Pitts Bethany Stayer Sarah Johnson Jim Brattin Jessica Linxwiler. Quiznos Now. #2 Sandwich chain behind Subway Market share 0.96-1.2% of fast food market Recent restaurant closings Toasted = no longer a novelty. SWOT Analysis. Problem.

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Emily Farra Caitlin Pitts Bethany Stayer Sarah Johnson Jim Brattin Jessica Linxwiler

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  1. Emily Farra Caitlin Pitts Bethany Stayer Sarah Johnson Jim Brattin Jessica Linxwiler

  2. Quiznos Now • #2 Sandwich chain behind Subway • Market share • 0.96-1.2% of fast food market • Recent restaurant closings • Toasted = no longer a novelty

  3. SWOT Analysis

  4. Problem Second in the mind of the consumer Lack of brand loyalty/identity Advertising

  5. A-Quad

  6. Ideal Consumer • Name: Jim SmithGender: MaleEducation: College EducationIncome: Middle ClassLocation: ChicagoMarital Status: SingleChildren: NoneAge: 25 • Achiever

  7. Brand Strategy Target Audience: male demographic, early 20s, single, fresh out of college, achiever Reposition Quiznos as a fun, bold choice through the use of humor

  8. Interactive Media Plan • Online Social Media Sites, TV vs. Youtube • Media Plan: Facebook and Twitter • “like” on FB and receive deals. • Follow on twitter and get special deals • Spokesperson: Aziz Ansari • Commercial spots and twitter feeds

  9. Interactive Media Plan

  10. Commercial Quiznos Commercial

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