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Alternative to Janrain

Understanding customers or understanding online business growth remains a big challenge that digital marketers and product managers are facing nowadays.

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Alternative to Janrain

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  1. What’s The Golden Key To Online Business Growth? More info: http://hellboundbloggers.com/2014/09/key-to-online-business-growth-62515/

  2. Introduction • The biggest challenge remains for digital marketers and product managers is • understanding customers or understanding online business growth.An in-depth • understanding of customer helps product managers develop better products • and engage with users while marketers too can develop targeted marketing • campaigns leading to a better ROI. This is a problem faced by product • manager and online marketers for quite a some time now. More info: http://hellboundbloggers.com/2014/09/key-to-online-business-growth-62515/

  3. Solution to the problem! • Janrain Customer Profile Management platform previously known as Janrain • User Management Platform (JUMP) provides Product managers tools with • which they can understand their customers and engage them in a better way • by personalising the user experience. • Janrain Customer Profile Management platform includes • Social login • Registration as a Service • Profile Data Storage • Single Sign-on • User Generated content • Customer insights • Integration with other marketing tools More info: http://hellboundbloggers.com/2014/09/key-to-online-business-growth-62515/

  4. Janrain Customer Profile Management platform • Social login allows customers to login in with one of their already existing social accounts, such as Facebook, Google, Twitter, etc. • Registration as a Service allows outsourcing of registration system of web and mobile applications to Janrain • Profile Data Storage allows management of customer data at one location,using this data Marketing strategy decisions can be made easily. • Single Sign-on makes managing various websites and mobile applications simpler and offers a better customer experience. • User Generated Content offers features like social sharing, commenting, • social activity feed, live chat and others. • Customer Insights helps you to really understand the data and information given to you by providing following things • Powerful segmentation tools for marketers • Conversion analytics for social login and registration which helps to understand the user experience and interaction • Sharing and referral traffic tracking • Integration with Industry tools makes Janrain more valuable and actionable when implementing with other marketing tools. More info: http://hellboundbloggers.com/2014/09/key-to-online-business-growth-62515/

  5. Janrain Solution • With such a collection of products, Janrain platform makes a good case for • itself. All these products are available under various offerings from Janrain. • Janrain Engage offering includes Social login, User generated content and customer insights (Social login and sharing analytics). • Janrain Capture offering includes Registration as a service and profile data storage products. It also includes advance customer insights (segmentation tools for better targeting). • Janrain Federate offering includes single sign on solution for clients having multiple web properties and it can be utilised alongside Janrain Capture and Engage too. More info: http://hellboundbloggers.com/2014/09/key-to-online-business-growth-62515/

  6. Alternative to Janrain solution • Two known competitors of Janrain are Gigya and LoginRadius. Gigya mainly • focuses on enterprise clients whereas LoginRadius provides product and • features for small and medium businesses. On the product side, Gigya has • much larger set of products than Janrain making it more suitable for • Enterprise clients whereas LoginRadius products make a perfect sense for • small and medium business. More info: http://hellboundbloggers.com/2014/09/key-to-online-business-growth-62515/

  7. A detailed comparison of all these 3 solutions

  8. Comparative analysis More info: http://hellboundbloggers.com/2014/09/key-to-online-business-growth-62515/

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