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Optimize Social Sharing on Mobile to Survive

It is clear that businesses need to ensure their websites are responsive if they are to have even a hope of maintaining or capturing a decent market share.

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Optimize Social Sharing on Mobile to Survive

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  1. Optimize Social Sharing on Mobile to Survive

  2. Introduction It was found in February 2014 that mobile and tablet use over took desktop use in the US. It is clear that businesses need to ensure their websites are responsive if they are to have even a hope of maintaining or capturing a decent market share. But being responsive on mobile isn’t just about maintaining traffic and conversion rates, turns out that an ever-increasing percentage of social sharing happens on mobile devices.

  3. The future is mobile In the past year or two, the immense growth of mobile has completely transformed the way we consume digital content. Because of which getting a socially-enabled mobile presence has become a priority for all businesses, irrespective of size or industry type. According to a recent study from emarketer has shown that there has also been a consistent decrease in the time spent with other traditional media including TV among US adults.

  4. Social media on mobile A recent study by ComScore shows that 70% of social networking activity in America takes place on mobile devices – including sharing. Other noteable points from thesurvey are : • Total mobile engagement on social grew 55% in the past year • Social networking on mobile accounted for 31% of all growth in total internet engagement in the past year • Facebook is the #1 site visited on mobile, accounting for 24%of all time users spend online via mobile devices The ComScore research is just one of the many research that shows social networking activity and sharing in particular plays an important role in all mobile marketing initiatives.

  5. Sharing on mobile Few reasons that shows sharing is important in marketing strategies are Consumers are more likely to share via mobile: It is twice as likely to click and share content on social networks through mobile devices as opposed to desktop.Infact 52% of all social sharing actions occurred from mobile devices during the first quarter of this year in the US. Increased probability of being shared: As users spend more time on their social networks via mobile devices rather than desktop, simply being mobile share friendly will mean your content is, by default, more likely to be shared.

  6. Optimizing your website for mobile sharing Optimize your website: Optimize your website for both desktop and mobile by • Creating a separate mobile website if you wish to create a mobile-specific user-experience and applications. • Implement a responsive website design that can work for both mobile and desktop. Responsive sharing widget: Whether your website is responsive or dedicated mobile website, it is important to have mobile-friendly social sharing widgets.

  7. Limited range of social sharing buttons: Rather than offering users the choice of a huge number of social networks for social sharing, stick to a limited number of important social sharing buttons. Size of sharing buttons: On average, a fingertip takes up between 45 and 57 pixels while the thumb needs around 72 pixels. Configure the contents: It is important to configure the share buttons to include the page title, image thumbnail and meta description so enticing users to click-through for more. For more info,please visit :http://blog.loginradius.com/2014/09/optimize-social- sharing-mobile/

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