Team BBM: Final Presentation and Panel Discussion

1. Musicate a solution to help NOLA musicians better manage their careers Team BBM: Final Presentation and Panel Discussion

2. Today’s Discussion Overview The Task at Hand Our UCD Process Research Findings Recommended Solution

3. Living Large? • Simply making a living requires a huge amount of managerial time and attention that most musicians can’t afford when also working odd hours and trying to hone their craft. • Insight Labs

4. I am NOT the User Our Process Discovery Design Planning Prototypes User Testing project phases we are here

5. I am NOT the User Our Process Discovery Design Planning Prototypes User Testing project phases we are here 1. How do NOLA musicians define (career) success? 2. What makes career management hard? 3. And, more importantly, WHY is it hard? key research questions

6. I am NOT the User Our Process Discovery Design Planning Prototypes User Testing project phases we are here 1. How do NOLA musicians define (career) success? 2. What makes career management hard? 3. And, more importantly, WHY is it hard? key research questions activities Academic Research Musician Interviews (x6) UX Panel Discussion Industry Expert Interview

7. Meet Marley Hayes Research Findings Ambition Talent

8. Meet Ian Shaw Research Findings Shy Amateur

9. Don’t Know or Don’t Care? Challenges Root Cause Analysis Poor Career Management Why?

10. Don’t Know or Don’t Care? Research Findings Root Cause Analysis Poor Career Management Why? Poor Education No Planning Procrastination Don’t know WHAT to do Don’t know HOW to do it Don’t DO it

11. Don’t Know or Don’t Care? Research Findings Root Cause Analysis Poor Career Management Why? Poor Education No Planning Procrastination Don’t know WHAT to do Don’t know HOW to do it Don’t DO it Why? • Content is too general (the WHAT) and not actionable (the HOW) • Forums (where experts present to a large audience) do not resonate • Educational events and related resources are poorly promoted

12. Don’t Know or Don’t Care? Research Findings Root Cause Analysis Poor Career Management Why? Poor Education No Planning Procrastination Don’t know WHAT to do Don’t know HOW to do it Don’t DO it Why? • Inability to brainstorm TASKS with seasoned experts • An educational system that emphasizes the “ends” but not the “means” • Lack of consideration for potential barriers or roadblocks

13. Don’t Know or Don’t Care? Research Findings Root Cause Analysis Poor Career Management Why? Poor Education No Planning Procrastination Don’t know WHAT to do Don’t know HOW to do it Don’t DO it Why? • No metrics to measure progress or overall effectiveness • No accountability to ensure the work gets done • Lack of external acknowledgement • Ineffective system to track and manage tasks

14. Teaching Adults Solutions

15. Mechanisms for Future Planning Approaches Objectives Based On Diagnosed Needs/Interests Co-operative Learning Climate Sequential Activities Leading to Objectives Teaching Adults Solutions

16. Mechanisms for Future Planning Approaches Objectives Based On Diagnosed Needs/Interests Co-operative Learning Climate Sequential Activities Leading to Objectives Teaching Adults Solutions

17. Behavior Modification Solutions

18. Faulty Thinking: “List of Errors” Key Mechanics Mentorship: Reviewing, Reconceptualizing, Accountability Self-instructions: Imagery, motivational self-talk Goal-setting: Measurable progress through homework exercises Behavior Modification Solutions

19. Faulty Thinking: “List of Errors” Key Mechanics Mentorship: Reviewing, Reconceptualizing, Accountability Self-instructions: Imagery, motivational self-talk Goal-setting: Measurable progress through homework exercises Behavior Modification Solutions

20. Making a Game of It Solutions

21. Engagement Benefits Loyalty User-Generated Content Virality Making a Game of It Solutions

22. Making a Game of It Solutions

23. Achievements/Bonuses/Points Key Mechanics Appointment Dynamics Cascading Information Urgent Optimism/Epic Win Making a Game of It Solutions

24. I am NOT the User Our Process Discovery DesignPlanning Prototypes User Testing project phases we are here

25. I am NOT the User Our Process Discovery DesignPlanning Prototypes User Testing project phases we are here requirements grouping activities Purpose translate user needs into system requirements group similar requirements

26. I am NOT the User Our Process Discovery DesignPlanning Prototypes User Testing project phases we are here requirements grouping wireframe sketching activities Purpose translate user needs into system requirements group similar requirements Purpose translate system requirements into design features share ideas

27. I am NOT the User Our Prototype Discovery Design Planning Prototypes User Testing project phases we are here our prototype • What is It? • online education platform where musicians can learn about how to manage their careers • How Does It Work? • Goal-based progression through courses, tasks, and social interactions that teach you what to do (and how to do it) • Game mechanics to keep the experience fun, entertaining, and engaging. deliverable

28. The Devil is in the Details Our Prototype Key Features

29. Miles to Go Before We Sleep Future Work