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Follow the Leader Cathy Planchard, Partner+General Manager

Follow the Leader Cathy Planchard, Partner+General Manager. June 2, 2012. San Francisco • New York • Los Angeles • Washington, D.C. • London • Atlanta • Phoenix • San Diego • Seattle • Dallas • Chicago 50-State Grassroots Network. Our Growing Family.

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Follow the Leader Cathy Planchard, Partner+General Manager

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  1. Follow the LeaderCathy Planchard, Partner+General Manager June 2, 2012

  2. San Francisco • New York • Los Angeles • Washington, D.C. • London • Atlanta • Phoenix • San Diego • Seattle • Dallas • Chicago 50-State Grassroots Network

  3. Our Growing Family

  4. Leadership Ingredients for Success

  5. Qualities of a Strong Leader • Integrity • Vision/planning • Communication • Relationships • Persuasion • Adaptability • Teamwork • Coaching and Development • Decision-making

  6. Challenges of Leadership

  7. Attitude Gives you Latitude In troubled times, people need to see a leader who is stronger than they are, but human.

  8. Appetite for Different Styles

  9. Leader ≠ Smarter

  10. Accommodating Other Styles 1. Types of Styles2. Assessment of a Peer3. Working with Other Styles

  11. The Four Social Styles • Each of us has a dominant style • There is no “best” style • Each style has strengths that others can use to advantage in achieving mutual goals

  12. Social Style Assessment • Choose the statement in each pair that you think more accurately describes the person. • Total the checked boxes in each of the four columnsand circle the two highest scores.

  13. Score Your Assessment Take your two highest scores and combine their corresponding columns: Columns 1+ 3= Analytical Columns 2+ 3 = Driver Columns 1 + 4= Amiable Columns 2 + 4= Expressive

  14. Assertiveness + Responsiveness = Social Style Less responsive (controls emotions) Less assertive (asks) More assertive (tells) More responsive (shows emotions)

  15. The Four Styles • Analytical • Thinking oriented • Strengths • Logical • Thorough • Prudent • Driver • Action oriented • Strengths • Decisive • Pragmatic • Independent

  16. The Four Styles • Expressive • Intuition oriented • Strengths • Persuasive • Enthusiastic • Spontaneous • Amiable • Relationship oriented • Strengths • Supportive • Diplomatic • Patient

  17. What’s it all Mean?

  18. Working With Other Styles When people of different styles don’t get along, the problem isn’t incompatibility; the problem is usually inflexibility.

  19. Style Flex • Get in sync with another person’s manner of relating without stifling your own point of view • Steps • Observe key behavioral differences • Take a back seat in the conversation • Note preferences for deliverables / how they treat you • Adjust 2-3 aspects of your body language and way of saying things to more closely match the other person’s style

  20. Working with Other Styles • Driver • Increase your pace and get to the point • Let them make decisions based on options you provide • Keep the relationship businesslike • Reward them with bonuses and more responsibility • Analytical • Provide details in writing and include graphs and charts • Speak softly and calmly • Exercise patience with their constant analysis • Reward them with private work space and improved systems for efficiency

  21. Working with Other Styles • Expressive • Spend “informal” time with them; let them talk/vent • Bring them definite opinions and don’t waver • Relax time constraints and give them incentives • Don’t take their tell-it-like-it-is approach personally • Reward them with public recognition and praise • Amiable • Show your interest in them as people • Keep them in a team environment • Encourage suggestions • Don’t overwhelm them; work on one item at a time • Reward them with sincere praise and personal gifts

  22. Advancement Trends Affecting Our Profession

  23. Evolving Media Landscape

  24. Consumer Influences Shifting 58 blogs * 23 reviews * 6,000 comments *

  25. PR Integral to Search Engine Strategies

  26. New Media Presents New Problems

  27. Integrated Communications Efforts

  28. Angry Birds http://www.geekwire.com/2011/realworld-angry-birds-stunt-tmobile-incredible/

  29. Multicultural implications • Latinos will account for nearly 60 percent of our nation’s population growth over the next five years with a buying power worth $1 trillion • 78% of Fortune 1000 companies are not employing social media sites to market to Latinos, even though 80% of Hispanics use social sites

  30. Questions?Cathy Planchardcathy@allisonpr.com June 2, 2012

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