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Planning for Tourism Investments: Recent Experience and the Path Forward

This article discusses the current state of planning for tourism investments, the top challenges faced, and key success factors for the future. It also highlights the importance of destination strategies and sustainability in investment and development.

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Planning for Tourism Investments: Recent Experience and the Path Forward

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  1. PLANNING FOR TOURISM INVESTMENTS RECENT EXPERIENCE AND THE PATH FORWARD PLANNING FOR TOURISM INVESTMENTS RECENT EXPERIENCE AND THE PATH FORWARD 14TH SETE “TOURISM AND DEVELOPMENT” CONFERENCE, 2015 THEOFILOS KYRATSOULIS THEOFILOS KYRATSOULIS

  2. PLANNING FOR TOURISM INVESTMENTS RECENT EXPERIENCE AND KEY SUCCESS FACTORS FOR THE FUTURE CONTENT • SCOPE • WHERE WE STAND NOW • TOP CHALLENGES • THE PATH FORWARD

  3. SCOPE

  4. SCOPE • PLANNING PROCESS • Not only a zoning issue but an integrated process • B) DEVELOPMENT • Greenfield projects • Change of use • Expansions and major refurbishments

  5. WHERE WE STAND NOW?

  6. PLANNING FOR DEVELOPMENT SMALL NUMBER OF NEW HOTEL PROJECTS ALREADY PLANNED LIMITED NUMBER OF NEW OPERATING PROJECTS SIGNIFICANT UNCERTAINTY AS TO POLICY AND LEGISLATION

  7. PLANNING FOR DEVELOPMENT “Mitigating delays experienced through planning approval processes can help to ensure that viable projects have the best chance of progressing through the pipeline to completion.” (source: JLL, 2013 & Tourism Research Australia, 2015 ).

  8. BARRIERS FOR SUCCESSFUL PLANNING NOT CLEAR NATIONAL STRATEGY INEFFECTIVE PUBLIC GOVERNANCE LEGISLATION ISSUES NOT SEASONED DEVELOPERS/ INVESTORS

  9. TOP CHALLENGES

  10. TOP CHALLENGES: GOVERNANCE & STRATEGY “Destination Perth” strategy and “Tourism Council Western Australia” support, attracts Ritz – Carlton, Perth- Australia STRENGTHEN INVESTMENT AND DEVELOPMENT THROUGH DESTINATION STRATEGY AND DMO INVOLVEMENT

  11. DESTINATION PERTH 2020: STRATEGIC VISION • Targets and strategy • Tourism expenditure; $12 billion by 2020 (western Australia) • $7.1 billion p.a. total visitor expenditure (Perth) • 47,000 jobs (Perth)

  12. DESTINATION PERTH 2020: STRATEGIC VISION • Targets and strategy • Tourism expenditure; $12 billion by 2020 (western Australia) • $7.1 billion p.a. total visitor expenditure (Perth) • 47,000 jobs (Perth) • Top development needs • Build 1,900 additional hotel rooms • Build four new hotel sized business event venues

  13. TOP CHALLENGES: POLICY & LEGISLATION • E – government full integration • Ensure common understanding by government agencies • Safeguard legislative process • Private sector engagement inNational Committee for Spatial planning

  14. TOP CHALLENGES: POLICY & LEGISLATION • Both ex – ante, ex – post legislation evaluation • Allow for pilot projects • Allow for socIO– economic impact assessment in • project EVALUATION

  15. TOP CHALLENGES: POLICY & LEGISLATION Carbon neutral Emirates One & Only, Wolgan Valley resort, Australia CONSIDER PILOT PROJECTS

  16. TOP CHALLENGES: POLICY & LEGISLATION Public – Private Collaboration for Calvia Beach regeneration project (Melia Hotels International – Balearic Island Regional Government) CONSIDER PILOT PROJECTS

  17. TOP CHALLENGES: POLICY & LEGISLATION CALVIA BEACH REGENERATION PROJECT DECLARED “PROJECT OF REGIONAL INTEREST” (2011) BY BALEARIC ISLANDS REGIONAL GOVERNMENT

  18. TOP CHALLENGES: POLICY & LEGISLATION Nayarit Integrated Tourism Development Zone – Fonatur, Mexican Tourism Development Agency (source: DMAI, 2015) CONSIDER PILOT PROJECTS

  19. TOP CHALLENGES: DEVELOPMENT Developed in Navajo land Amangiri, Utah - USA CONSIDER SCALE

  20. TOP CHALLENGES: DEVELOPMENT BREEAM accredited NH Ribera de Manzanares, Madrid - Spain CONSIDER ECO AND EXCELLENCE

  21. TOP CHALLENGES: COMMUNITY Canopy by Hilton “meet the neighbors” campaign CONSIDER COMMUNITY ENGAGEMENT

  22. KEY TAKEAWAYS

  23. THE PATH FORWARD LEGISLATE LESS AND BETTER – ENSURE LEGAL SECURITY

  24. THE PATH FORWARD PRIVATE SECTOR ENGAGEMENT IN LEGISLATION PROCEDURE

  25. THE PATH FORWARD DEVELOP DESTINATION STRATEGIES FOR INVESTMENT & DEVELOPMENT

  26. THE PATH FORWARD CONSIDER INTEGRATING SUSTAINABILITY

  27. THE PATH FORWARD BUILD ON PAST KNOWLEDGE AND EXPERIENCE

  28. THANK YOU Acharnes, Athens, Greece | T.+30 210 8941610 F. +30 210 24 04405 | E.info@toposophy.com

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