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Unit 4

Unit 4. The Art of Advertising. Reading Comprehension.

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Unit 4

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  1. Unit 4 The Art of Advertising

  2. Reading Comprehension 1. The Potential Energy Walker concept has been designed as a complete personal mobility solution for those who require assistance when walking. By using innovative materials and different manufacturing processes, this concept provides a positive experience to the users, keeping them mobile and independent. The extraordinary fold down design of the product enables user to store it even in the boot of a car and the adjustable height feature makes it suitable for all range of people. The intelligent design process has made it possible to reduce the quantity of parts, most of the major parts manufactured with inexpensive injection molded plastic. Unlike the traditional walkers, the hub less wheel design along with a range of available colors, this walker can appeal a wide range of users.

  3. Exercise I 1. What have the Potential Energy Walker been designed for ? …………………………………………………………………… 2. What are the differences of the Potential Energy Walker and traditional walkers? ……………………………………………………………………

  4. 2.BiCX is a folding e-bike concept that provides a new approach of commuting by self-recharging its lithium-ion-polymer battery. The battery can’t be recharged by regular electric outlets, rather it has been designed to recharge through human power such as down-hill free-riding or pedaling. The bike features two riding modes, the Cruise Mode and the Recharge Mode, along with a Booster Button. When the rider is pedaling the bike in Cruise mode, the e-motor will start assisting the rider for pedaling to ensure convenient riding. Recharge mode is the usual riding option where the battery gets charged through pedaling. The Booster button on the left thumb gives a quick acceleration to the bike and functions only if the battery has at least 15% charge.

  5. Exercise II 1. How can be the battery of BiCX recharged? …………………………………………………………………… 2. What is the booster button for? ……………………………………………………………………

  6. 3. The fresh and innovative design along with the ultimate functional opportunities of these watch concepts can really make some difference with stylish time seeing. The main goal of the watch designs is to create technically pioneering watches that not only got an interesting appearance, but also offers a mechanical spectacle for the users of both low and high end products. The watches feature the trademark of Harry Winston watches along with interesting and innovative functionalities without compromising readability. The silent alarm of the watches is being considered as the most incredible which not only communicates to watch enthusiast, but also offers real life practicality. The chrome finished glossy metallic body along with stylish matching belt has made the watches something anyone will feel proud to wear.

  7. Exercise III 1. What is the main goal of the watch design? …………………………………………………………………… 2. What is the trademark of the watch ? ……………………………………………………………………

  8. Vocabulary 1. adjustable Ex: 2. quantity Ex: 3. recharge Ex: 4. pedaling Ex: 5. pioneer Ex: 6. Enthusiast Ex:

  9. Grammar The Passive Use the passive to emphasize what was done instead of who did it. The passive is formed by combining a form of the verb to be with the past participle. A phrase with the preposition by can follow the passive verb to indicate the doer of the action.

  10. Example: Simple Present: This car is made in Japan. Simple Past: The suitcase was developed in the Netherlands. Present Perfect: Our products have been used by travelers all over the world. Future: A clean engine will be produced in the future.

  11. Comparatives an Superlatives Adjective The hydrogen car is clean. The bag is expensive. Comparative form Superlative form It’s cleaner than other models. It’s cleanest car of all. It’s more expensive than others. It’s the most expensive bag.

  12. As … As Use as … as to show two items are the same in some way. Example: The special suitcase is as expensive as a car. Use not as … as to show that two items are not the same in some way. Example: The fold-up bicycle is not as bulky as a regular bicycle.

  13. Verbs Look, Smell, Sound, Taste with Like + Noun Example: The new compact car looks like a bug. Ethanol fuel smells like alcohol. That sounds like a good idea. Frog’s legs taste like chicken.

  14. Exercise I A. Change the sentences from the active voice to the passive voice. 1. Karl Benz made the first car in 1886. ___________________________________________________ ___________________________________________________ 2. Companies all the over world produce cars nowadays. ___________________________________________________ ___________________________________________________ 3. In the future, people will drive smaller and smaller cars. ___________________________________________________ ___________________________________________________

  15. 4. Cartier makes perfume, watches, and jewelry. ___________________________________________________ ___________________________________________________ 5. Francois Coty started the perfume industry in the late 1800s. ___________________________________________________ ___________________________________________________ 6. The French have produced famous perfumes for many years. ___________________________________________________ ___________________________________________________ 7. In the future, people will buy more and more hybrid cars. ___________________________________________________ ___________________________________________________ 8. In the past, many people used bikes to go to work. ___________________________________________________ ___________________________________________________

  16. 9. A company in Japan makes the car. ___________________________________________________ ___________________________________________________ 10. The company has opened a new factory. ___________________________________________________ ___________________________________________________

  17. B. Change the sentences from active to passive. Use by only if it given. 1. A druggist named John “Doc” Pemberton invented Coca-Cola in 1886. ___________________________________________________ ___________________________________________________ 2. At first he sold only the drink as a medicine for stomach problems. ___________________________________________________ ___________________________________________________ 3. When Pemberton died, Asa Chandler bought the formula for Coke. (by) ___________________________________________________ ___________________________________________________

  18. 4. He placed the formula in a locked box at a bank. ___________________________________________________ ___________________________________________________ 5. Soon the company sold Coca-Cola around the united States. ___________________________________________________ ___________________________________________________ 6. The Coca-Cola Company has never revealed the formula. ___________________________________________________ ___________________________________________________ 7. Advertising made possible Coke’s success. (by) ___________________________________________________ ___________________________________________________ 8. The company advertised Coca-Cola as a refreshing, fun drink. ___________________________________________________ ___________________________________________________

  19. 9. Since then, the company has introduced Coca-Cola around the world. ___________________________________________________ ___________________________________________________ 10. Workers in factories around the world make the same syrup. (by) ___________________________________________________ ___________________________________________________ 11. Coca-Cola and its rival, Pepsi-Cola, have fought a “cola war” (by) ___________________________________________________ ___________________________________________________

  20. 12. The Coca-Cola Company spends about $1.5 billion a year on advertising. (by) ___________________________________________________ ___________________________________________________ 13. Coca- Cola and Pepsi-Cola will continue the “cola war.” ___________________________________________________ ___________________________________________________ 14. Both companies will spend more and more money on advertising. ___________________________________________________ ___________________________________________________

  21. Exercise II A. Compare them by answering the following questions.

  22. a. Who is older than Jonathan? b. Who is taller than Dave? c. Who is less smaller than Jennifer? d. Who is heavier than Dave? e. Who is younger than Jennifer? f. Who is less old than Margaret?

  23. 1. The Alps are……………………………the Pyrenees. (high, +) 2. Whisky is ………………………milk. (good, +) 3. Going to school is ………………………….going to the cinema. (exciting, -) 4. I'm 14 and my sister is 17; I'm………………………………she is. (young, +)

  24. 5. Wilma is ……………………..Deb. (intelligent,=) 6. I hate English bread; I think it's…………..than French bread. (bad, +) 7. Days are ………………………in January…….in July. (long, -) 8. John is …………………..Mark. (tall,=) 9. I think Maths is ……………..other subjects. (interesting, -) 10. My car is ………………………your car. (fast, =)

  25. B. Choose the correct answers. 1. What is the superlative of "deep"?   A.  deeper B.   deepper   C.   deepest D.   deeppest 2. What is the superlative of "unpleasant"?   A.    unpleasant B.   most unpleasant   C.    more unpleasant D.    unpleasantest 3. What is the superlative of "soft"?   A.    softest B.    softiest   C.    softtest D.    most soft

  26. 4. What is the comparative of "sad"?   A.    sader B.    sadder   C.    sadier D.    saddier 5. What is the superlative of "ugly"?   A.    uglier B.    uggliest   C.    uglyest D.    ugliest 6. What is the comparative of "hot"?   A.    hoter B.    hotter   C.    hotest D.    hottest 7. What is the comparative of "heat"?   A.    heater B.    heatter   C.    heatier D.    hetter

  27. 8. What is the comparative of “destructive"?  A.    destructiver B.   more destructive  C.    destructiveier D.    more destructiver 9. What is the comparative of “lively"?  A.    lively B.    more livelyer  C.    liverlier D.    more livelier 10. What is the superlative of “small"?  A.    smallier B.    smaller  C.    smalliest D.    smallest

  28. 11. It's better ____ I thought. a. as b. then c. than d. like 12. Brazil is _____ England. a. biger than b. bigger asc. bigger than d. biger as 13. She is _____ in the class a. the best b. best c. better than d. as good as 14. I'm not as successful ___ she is. a. as b. like c. than d. then 15. It was ______ expensive restaurant I've ever been to. a. more b. the more c. most d. the most

  29. 16. I'd like some ____ information. a. farther b. furtherc. Either could be used here. 17. It's ____ art collection in Europe. a. finer b. finest c. the finer d. the finest 18. It was ____ than I was expecting. a. cheaper b. cheapestc. Either could be used here. 19. This is the ______ kitchen I've ever seen. a. dirtyest b. dirtiestc. Either could be used here. 20. Which is ____ of the two? a. more difficult b. most difficultc. Either could be used here.

  30. 21. She finished ____ than everyone else. a. more quickly b. quickerc. Either could be used here. 22. The underground is ____ buses. a. more expensiveb. most expensivec. the most expensived. more expensive than 23. The plane would be _____ than the coach. a. more quicklyb. quickerc. Either could be used here. 24. It was ____ test I have ever done. a. the most hardb. the hardestc. Either could be used here.

  31. 25. There were ____ people at the game than expected. a. mostb. morec. many 26. The _____ difficult thing was communication. a. moreb. mostc. It depends on how many things there were.

  32. Exercise III A. Use the correct verb: look, smell, sound, or taste 1. This new opera singer __________ just like Andre Boceli. 2. You __________ like a model with that new haircut. 3. I like this new fragrance. It __________ like roses. 4. You __________ just like my mother, but thanks for the advice, anyway. 5. This restaurant food doesn’t __________ like home cooking, but it’s OK. 6. The twins __________ just like their mother, don’t you think?

  33. B. Complete the advertising slogans. Use like and an appropriate noun and noun phrase. 1. With Gardenessence perfume, you will smell __________. OR ________________________________________. 2. Even children who hate vegetables will love our canned vegetbles. Our vegetables taste ___________________________________. 3. Is your skin all rough and dried out? With our face cream, your skin will feel ________________________________________. 4. Are you having trouble learning English? Listen to our English-language tapes, and soon you will sound____________________ ________________________________________. 5. With a Valenziani suit, you will look _______________________ ________________________________________.

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