1 / 15

2012 and 2013 Digital Ad Spend

2012 and 2013 Digital Ad Spend. OUR METHODOLOGY. AGENCY LOG. 2 0 Digital Agencies Submit numbers anonymously. 20 Digital Agencies. 56 INDUSTRIES . 6 DISCIPLINES. DISPLAY Banner ad / Banner in game / FB ad SEARCH SEO / SEM / mobile search

maude
Download Presentation

2012 and 2013 Digital Ad Spend

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 2012 and 2013 Digital Ad Spend

  2. OUR METHODOLOGY AGENCY LOG • 20 Digital Agencies • Submit numbers anonymously

  3. 20 Digital Agencies

  4. 56 INDUSTRIES

  5. 6 DISCIPLINES • DISPLAYBanner ad / Banner in game / FB ad • SEARCH SEO / SEM / mobile search • SOCIALPage management / Blogger / Seeding / Influencer • CREATIVEWeb / Production for social and digital OOH / FB App • MOBILEMobile ad / Mobile app / SMS • OTHERSIncluding sponsorships

  6. GROWING RAPIDLY 34.12% growth 38.84% growth

  7. TINY COMPARED TO TOTAL ADEX 2011 2012 2.34 % 1.92%

  8. 2012 SPENDING BY INDUSTRY COMMUNICATIONS 415 Million THB Others 2012 MOTOR VEHICLES 198 Million THB FOOD OUTLETS & RESTAURANTS ORAL PRODUCTS ELECTRICAL PRODUCTS (NON AUDIO/VISUAL) AUDIO/VISUAL ELECTRICAL PRODUCTS NON ALCOHOLIC BEVERAGES HAIR PREPARATIONS ALCOHOLIC BEVERAGES

  9. Top 15 Digital AD Spending By Industry YEAR 2012 (Million THB)

  10. Top 15 Total AD Spending By Industry YEAR 2012 (Million THB)

  11. 2013 SPENDING BY INDUSTRY COMMUNICATIONS Others MOTOR VEHICLES 2013 NON ALCOHOLIC BEVERAGES FOOD OUTLETS & RESTAURANTS ELECTRICAL PRODUCTS (NON AUDIO/VISUAL) ORAL PRODUCTS ALCOHOLIC BEVERAGES HAIR PREPARATIONS AUDIO/VISUAL ELECTRICAL PRODUCTS

  12. 2013 Trends by Industry Growth By Volume • MOTOR VEHICLES (78 million THB) • SKIN-CARE PREPARATIONS (64 million THB) • NON ALCOHOLIC BEVERAGES (54 million THB) Growth By % • FOODSTUFFS (86%) • PHARMACEUTICALS (74%) • COMPUTERS (71%)

  13. 2011 – 2013 % SPENDING BY DISCIPLINE

  14. 2011 – 2013 SPENDING BY DISCIPLINE

  15. 2012-2013 RISING STARS Search Social

More Related