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Digital Ad Lab UK Regional Press January 2013

Digital Ad Lab UK Regional Press January 2013. Overview. CONTRACTION OF TRADITIONAL BUSINESS Long term trends well documented Other issues – Leveson – also play part CONSOLIDATION OF RESOURCES Very noticeable at pre-press level NEW SALES INITIATIVES Cooperation between sales houses

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Digital Ad Lab UK Regional Press January 2013

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  1. Digital Ad Lab UK Regional Press January 2013

  2. Overview • CONTRACTION OF TRADITIONAL BUSINESSLong term trends well documentedOther issues – Leveson – also play part • CONSOLIDATION OF RESOURCESVery noticeable at pre-press level • NEW SALES INITIATIVESCooperation between sales houses • APPS AND INTERNETWill tablet apps help the sector?

  3. Traditional print media • Decade of decline • Treble whammy of Internet, Recessions and scandals • Free titles borne brunt of closures • Some dailies to weeklyBUT • Very few closures of pay-for titles • Regional Press still Britain’s most trusted media

  4. Regional Press titles

  5. Readership trends (000’s) Readership coverage % Source BMRB/TGI

  6. Consolidation • Publishers… Northcliffe and Iliffe in new venture… LocalWorld Mergers between other publishers seems likely • Sales Houses… Now only three main sales houses cover sector • Pre-press… Typically only 1-3 production centres per publisher including Trinity, Johnston Press and LocalWorld Huge volumes of files handled by few people URNs more important now than ever

  7. Sales Initiatives • Cooperation between sales houses- Three major sales houses work together as 1Local • All regional pay-for dailies can be bought as a ‘Single Buy’ - One order - One piece of creative - One invoice - Industry handles distribution - One deadline (and later) - Comparable to buying a page in major National daily • Other, similarly minded, initiatives also available

  8. Apps and Internet • All Regional publishers have major online presences • Many sites highly regarded and well used- Some of the best come from smaller publishers • Lack of consistent or realistic business models- Reliance remains on print for revenues at present • Apps required to maintain relevance in today’s world- Will tablet apps be a saviour or just hasten decline?

  9. Apps and Internet • Johnston Press to double tablet versions- Will grow from 8 to 18 in 2013 - iPad and Android versions for all • Newsquest has apps for all major daily titles- Ten as at Nov 2012, iPad, Android and for Kindle Fire • Trinity soon to launch Regional Apps- Also LocalWorld and others • Some are free, some monthly subscription

  10. Conclusions • Sector has suffered over recent years - However many titles remain profitable - Cost cutting, centralisation and consolidation - Loyal readership means most have years ahead of them • Debate over media regulation still ongoing- RP (via Newspaper Society) taking major role • Genuine work to make RP easier to do business with • Investment in new media with tablet apps to the fore in 2013 - New challenges for ad production and delivery

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