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Color Basics

Color Basics. Technical Foundation I I Color Basics. Color Basics. Eye sees two types of process colors Additive Color Transmitted Light Subtractive Color Reflected Light. Purpose of Color. Convey Emotion Symbolization Create Reactions. Additive Process Colors.

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Color Basics

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  1. Color Basics Technical Foundation I I Color Basics

  2. Color Basics • Eye sees two types of process colors • Additive Color • Transmitted Light • Subtractive Color • Reflected Light

  3. Purpose of Color • Convey Emotion • Symbolization • Create Reactions

  4. Additive Process Colors • RGB/Red, Green, Blue • Various brightness of red, green, blue • Can use all painting/editing tools in RGB images • New documents default to RGB

  5. Additive -RGB • Used in all electronic delivery • CD or DVD delivery • Web/Internet delivery • Desktop presentation delivery

  6. Subtractive Process Colors • CMYK/Cyan, Magenta, Yellow, Black • Various brightness of cyan, magenta, yellow • Black used to add depth/detail

  7. Subtractive - CMYK • Used in all print delivery • Computer printers • Production printers • Offset, Gravure, Relief, Screen

  8. Color Modes for Viewing Images Files • RGB • CYMK • Grayscale • Indexed Color

  9. Grayscale Color Mode • 256 shades of gray • Images produced using grayscale mode on scanners • Can use all painting/editing tools in grayscale images

  10. Design Color Schemes • Monotone • Monochromatics • Analogous • Complimentary

  11. Color Wheel

  12. Monotone • Calm, quiet, understated class • Single neutral color • Grays • Beiges • Taupes • Off-whites

  13. Monochromatics • Enhanced richness, emphasize subtle nuance • One color • Saturation or Brightness of color

  14. Analogous • Harmony • 3 neighboring colors on color wheel

  15. Complimentary • Exuberance, attention • Balance, color enhancement, contrast • Cool and warm colors • Opposite colors on color wheel • Primary and secondary

  16. Digital Color Storage • Color depth: number of bits to pixel • For monitors, scanners, printers, digital press • 8 bit color = 256 colors or shades of gray • 16 bit color = 65.5 thousands colors • 24 bit color = 16.7 million colors • 32 bit color = 4.3 billion colors

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