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Nestle Brand Boot Camp Workshop

Nestle Brand Boot Camp Workshop. Nestlé USA Locations & Divisions. Interview Workshop. BE READY TO DEMONSTRATE THESE TRAITS THROUGH YOUR EXPERIENCES. What Are Companies Looking For?. Strategic Thinking/ Analytical/Problem Solving Skills Communication Consumer Empathy/ Insight

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Nestle Brand Boot Camp Workshop

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  1. Nestle Brand Boot Camp Workshop

  2. Nestlé USA Locations & Divisions

  3. Interview Workshop

  4. BE READY TO DEMONSTRATE THESE TRAITS THROUGH YOUR EXPERIENCES What Are Companies Looking For? • Strategic Thinking/ Analytical/Problem Solving Skills • Communication • Consumer Empathy/ Insight • Entrepreneurial Mindset • Corporate Social Responsibility • Ethical Decision Making • Marketing Curiosity • Self Starter • Team Player • Impactful • Leadership Ability • Learning Agility • Vision • External Marketplace

  5. Interview Basics • Tell a story • Show interest in the company & their brands: do the research • Demonstrate your passion for marketing & consumer goods • Be prepared to field marketing and analytical questions • Demonstrate a logical thought process • Have a “skills inventory” based on your past experiences • Make sure your answers are authentic, not rehearsed • Be confident • An interview lasts from the time you say hello to the time you say good bye • PRACTICE, PRACTICE, PRACTICE

  6. Three Types of Questions… 1 • Know Yourself Motivations, background, education, Fit CAR Method Challenge Action Result 2 • Behavioral-Based • Past predicts the Future Use Marketing Frameworks 3 • Case Based • Problem-solving/thought process

  7. Case-Based Marketing Frame- works Types of Case-Based Questions • New Product Launch • Declining Sales • Pricing • Defending Against a New Competitor • Private Label Competition • Evaluating Creative • Creativity/Marketing Knowledge Interviewer is trying to understand… • Approach to problem-solving • Strategic thinking/analytical skills • Do you know the right questions to ask • On-the-spot thinking • General business and marketing knowledge • Consumer insight knowledge • Preparation Source: Case-Based Question Examples from the “Clorox Guide”

  8. Marketing Frameworks • 4 P’s • S.T.P. • 3 or 5 C’s Segmentation Targeting Positioning Pricing Promotion Product Place Consumer Competition Company Customer Category *Leverage Career Centers and resources from your Marketing Club

  9. Wrapping Up The Interview • Current events inside/outside the company and the impact of those events • Have thoughtful, relevant questions • Pay attention to the interviewer and ask questions about their experience, background, etc.

  10. Resources Marketing blogs: • www.marketingvox.com • www.adrants.com Brand Research • TV Commercials • Digital/Print Ads • Outdoor Billboards • Retail: Grocery, Convenience, Drug, Dollar, Club, and Mass • Harvard Business School Working Knowledge: • http://hbswk.hbs.edu/

  11. Resources for Company Info Nestlé USA Website www.Nestléusa.com Nestlé Ads • Store Visits • Visit stores and check out products in their “natural habitat:” on shelf! • Talk to Current Employees • Future Nestlé Events

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