1 / 18

Reputation and Internet Auctions : eBay and Beyond [Snijders and Zijdeman, 2004]

Reputation and Internet Auctions : eBay and Beyond [Snijders and Zijdeman, 2004]. Introduction. Real auction vs. Online auction The issue of trust Reputation systems Different studies, different findings. Trust. Four elements Placing trust provides trustee with resources

maura
Download Presentation

Reputation and Internet Auctions : eBay and Beyond [Snijders and Zijdeman, 2004]

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Reputation and Internet Auctions: eBay and Beyond[Snijders and Zijdeman, 2004]

  2. Introduction • Realauction vs. Online auction • The issue of trust • Reputationsystems • Different studies, different findings

  3. Trust Fourelements • Placing trust provides trustee with resources • Trustor is betteroffplacing trust • Placing trust is voluntarily and without safeguards • Time lag betweenplacing trust and honouringit

  4. Trust: sellercharacteristics Reputationcanimprove trust, 3 assumptions: • Winning buyeralways provides feedback aftersale • This feedback shouldbehonest • Sellerbehaviourshouldbestable over time

  5. Trust: sellercharacteristics Reputationassumptionsnotrealisticbecause: • Harder to givenegative feedback, danger of retaliation • Possible to givepositive feedback whennegative is appropriate • Behaviour is notstable over time • As reputationincreasesincentive to behavecorrectlydecreases

  6. Trust: buyer and product characteristics Buyer: • Experiencewith prior transactions Product: • Trustorneeds more certaintywithriskyproducts • Value of products • Usedornew • Photo • Packaging • Stilldependson trust in descriptionorseller

  7. Contextual factors Auctioncharacteristics: • Paymentmethods • Bidding increment/reserve price • Shipmentcosts • Auction time Site characteristics: • Reputation • Fees

  8. Remarkableresults of other studies • Sometimesreputation score negativelycorrelatedwithsellingprice • Results are very diverse

  9. Research reproduced • Mobile phones • 4 sites: Ricardo.nl, eBay, ePier, XQL

  10. Results Reproduction of resultsdidnotlead to sameresults: • Different variables in data • Different opperationalization of reputation score in data • Different productsunderstudy Some research didnot account forheteroscedasticity. Aterdoingso, a smallans significant effect forreputation score onsellingprice was found.

  11. Recomendations … forselling a product: • Picture • Functiondescription • Experiencevsnoexperience • Usedvsnew

  12. Discussion • More variables • Account for different operationalizations of reputation score • Thinkabout different productsunderstudy • Differencebetweenused and newproducts • Account fordifferencebetween sites

  13. On-lineReputation Systems: The Effects of Feedback Comments and Reactionson Building and Rebuilding Trust in On-lineAuctions[Sonja Ulz, Uwe Matzat, Chris Snijders]

  14. (Re)building trust • Majority of eBayusersread at least 1 page of feedback about a seller • Noise: Differencesbetweenactual and intendedoutcomesdue to unintendederrors

  15. Trust violation • Competence-basedviolation • Moralitybasedviolation

  16. Experiment 2 Scenarios • Broken product • Delayeddelivery 3 types of feedback • Denial • Apology • No feedback

  17. Discussion • Otherways of building trust • Do these resultsholdfor online auctions in generalor are the resultsonlyforeBay?

  18. Findings • Perceivedtrustworthinesshigherforlesssevereviolations. • Plainapologyleads to highertrustworthiness • The effect of feedback ontrustworthiness are mediatedbybelievability

More Related