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Tourism Working Group

Tourism Working Group . Members. Kimberley Marine Tourism Association Broome & the Kimberley Holidays Australia’s North West Tourism Broome Visitor Centre Derby Visitor Centre Tourism Western Australia Pearl Sea Coastal Cruises Australian Pacific Touring. Overview.

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Tourism Working Group

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  1. Tourism Working Group

  2. Members Kimberley Marine Tourism Association Broome & the Kimberley Holidays Australia’s North West Tourism Broome Visitor Centre Derby Visitor Centre Tourism Western Australia Pearl Sea Coastal Cruises Australian Pacific Touring

  3. Overview • Kimberley Tourism Industry • Broome Tourism Industry • Kimberley Coastal Research • TWG Major Impacts • Site specific impacts

  4. Tourism in the Kimberley Strong Representation of extremely significant market ready tourism icons like no other region in Western Australia • Rugged Outback Experience • Kimberley Coastal Cruising • Purnululu National Park • El Questro Wilderness Park • Horizontal Waterfalls • Fishing Experience • Comfort Adventure Experience • Gibb River Road • Broome

  5. Tourism in the Kimberley Wilderness Experience Comfort Adventure Experience Kimberley Coastal Cruising

  6. Tourism in the Kimberley

  7. Tourism in the Kimberley Source KDC 2008

  8. Tourism in the Kimberley

  9. Tourism in Broome Source BIA 2008

  10. Tourism in Broome Source BVC 2008

  11. Tourism in Broome • Occupancies • Peak 95%+ June - September • Shoulder 55% - 75% April – May & October • Low 15% - 45% November - March

  12. Broome - future

  13. Kimberley Coast • Tourism Management on the Kimberley Coast • TNS Social Research • July 2006 • In-depth interviews with stakeholders • Visitor surveys

  14. Length of operation n=22 vessels (54%) n=11 (27%) n=7 (17%) n=1 (2%) - Total operators (n=41) n=19 vessels (59%) n=7 (22%) n=5 (16%) n=1 (3%) - Total Kimberley based (n=32) n=3 vessels (33%) n=4 (44%) n=2 (33%) - Total non-Kimberley (n=9) 0-5 years 10-24 years 6-9 years 25+ years Kimberley Coast • Searches indicate there is probably closer to 40 operators … and, that around half are relative ‘new-comers’

  15. Kimberley Coast - Hotspots

  16. 0 0 0 Very dissatisfied Dissatisfied Neither satisfied nor dissatisfied Satisfied Very satisfied Kimberley Coast - Satisfaction overallsatisfaction Visitor survey: Visitors were asked, “How satisfied were you overall with your cruise on the Kimberley coast?” • Result: As expected, almost universally high levels of satisfaction at this point in time

  17. Really disappointed – strong negative Not happy – no real impact No difference Good thing – probably enhanced Really pleased – strong positive Current impact Seeing no others (n=54) Seeing 1-4 others (n=35) Seeing 5-9 others (n=53) Seeing 10-14 others (n=65) Seeing 15+ others (n=66) 1 – completely ruin 2 3 4 5 – Improve a lot Kimberley Coast - Thresholds The ‘threshold’ of seeing other vessels becomes most apparent when asked about 5-9 others, and increases from that point onwards

  18. Importance of environmentalsensitivity (n=68) Importance of culturalsensitivity (n=68) 1 - Not at all important 2 3 4 5 – Very important Kimberley Coast – Env. & cul. sensitivity Respondents were asked importance of the level of environmental sensitivity on the cruise and the level of cultural sensitivity on Aboriginal sites …

  19. Tourism Working Group • There should be no development on the Maret Islands • The first preference is to process the gas away from the Kimberley i.e. Browse to Burrup

  20. Tourism Working Group - Impacts Loss of wilderness and uniqueness Impact on workforce Loss of tourism product Accommodation

  21. Pilbara - impacts Hotel occupancies +95% Cancellation of self drive routes Decline in coach tours Loss of tourism product

  22. 70km

  23. Gourdon Bay - impacts • Proximity to iconic tourist destination • Available labour • Housing • Short stay accommodation • RPT from FIFO • Potential loss of tourism product • Port services • Accidents / spills

  24. 40km

  25. 60km

  26. Quondong & James Price Point - Impacts • Proximity to iconic tourist destination • Available labour • Housing • Short stay accommodation • RPT from FIFO • Potential loss of tourism product • Port services • Game fishing • Accidents / spills

  27. North & Perpendicular Head - Impacts • Close to iconic tourist destination • Short stay accommodation • RPT from FIFO • Potential loss of tourism product • Port services • Cultural tourism • Accidents / spills

  28. Packer Island - Impacts • Potential loss of tourism product • Cultural tourism • Increased usage • Accidents / spills

  29. Koolan Island - Impacts • Visual amenity • Accidents / spills • Exclusion zones

  30. North Kimberley Coast - Impacts • Proximity to iconic tourist destination • Visual amenity • Accidents / spills • Exclusion zones • Threat to tourism reputation • Ship movements • Aerial movements • Wilderness / environmental values • Loss of tourism product

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