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Lions  PR That Works

Lions  PR That Works. Ideas for Successful Public Relations. What Is Successful PR?. What is Successful PR?. Results in media coverage (print, television, online, radio) Raises awareness and support for club and projects Boosts club morale Increases interest in club membership.

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Lions  PR That Works

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  1. LionsPR That Works Ideas for Successful Public Relations

  2. What Is Successful PR?

  3. What is Successful PR? • Results in media coverage (print, television, online, radio) • Raises awareness and support for club • and projects • Boosts club morale • Increases interest in club membership

  4. Strong Projects = Successful PR

  5. Strong Projects = Successful PR • High Visibility • Engage the community • Build a playground • Hold a festival • Conduct a health screening

  6. Strong Projects = Successful PR • Community Impact • Mobilize Lions in an organized hands-on effort • Green Team • Crew At Work • ALERT Program

  7. Strong Projects = Successful PR • Recognition • Increase awareness for club and programs • Peace Poster Contest participants • School scholarships and awards • Salute community heroes (police, teachers, firefighters, volunteers)

  8. Working with Local Media

  9. Working with Local Media • What interests local media? • Active projects • Heart-warming personal stories • Strong visuals • Local recognition

  10. Working with Local Media • Get to know your local media • Identify who reports human interest stories, calendar postings, community events • Use alternate vehicles for getting your message out • Position yourself as a resource for media

  11. Alternate vehicles for distributing message, especially useful in larger media markets City Newspaper Chamber of Commerce Newsletter Parks & Recreation Guide

  12. Who is Responsible for PR? • Who is Responsible for PR? • YOU ARE

  13. Who is Responsible for PR? Although the PR chairperson takes the lead, all members should be prepared to: • Talk about club activities and programs • Share information about their club in a concise and positive way

  14. Who is Responsible for PR? • LCI PR Tools and Resources • Turn-key programs such as Lions International Peace Poster Contest, Recycle for Sight & Green Team • LCI Web site (lionsclubs.org) has “PR Tools” in the Member Center • Lions News Network (LNN) features LQ, PSAs and Videos, including LQ on iTunes

  15. Social Networking:New Applications for Promoting Your Club

  16. Social Networking • New Applications for Promoting Your Club • YouTube - The premiere video sharing Web site in the world • Facebook - A popular Web site that connects users to friends, family and associates • MySpace - The world's most popular social networking Web site • Twitter - Allows users to send and read each others' updates, known as tweets. Tweets are text-based posts of up to • 140 characters

  17. Questions and Answers

  18. Presenters PR & Communications Division Lions International Headquarters Dane LaJoye Leigh Ann AkardIndiana,USA MelittaCutright John EbanksCayman Islands Michelle Blomeke Dave Peters California, USA Kristopher Kempski Thank You

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