The national awareness raising campaign for parks and green space

1. The national awareness raising campaign for parks and green space

2. Registered charity that works to: improve parks educate people working in the sector support and promote community work in green space raise awareness of the importance of parks and green space GreenSpace • Awareness activity: • Good Parks Guide • Love Parks Week • Other relevant work: • Park It! • Community Network • Regional forum network

3. An annual awareness raising campaign that celebrates parks and encourages people to get out and enjoy their local green space Love Parks Week • Week of events, PR and marketing that draw attention to park related issues during the third week of June • 2006: the benefits of parks • 2007: the Park Life report • 130 press clippings recorded in local, regional and national print and broadcast media, reaching 10 million people. • 300 events taking place all over Britain encouraged over 250,000 people to get out into their local parks and green spaces.

4. Targeted campaign: primary aged children and their parents with a health related message… Love Parks Week 2008: Parks for life • 14th – 22nd June 2008 • “Green space and the role it can play in the health of children” • Inputting more to event organising: • Large events on the opening day • Kids walk • More attractive to sponsors • More media worthy

5. Between 1995 and 2003 prevalence of obesity in children rose from 9.9% to 13.7% Why health and children? • Health is a cross cutting agenda making it a good vehicle for highlighting the benefits and needs of the green space sector • The cost of using a park is negligible in comparison to other leisure services putting parks in a good position to contribute to combating obesity in children • Children are the park users and potential park staff of tomorrow

6. Physical evidence Getting the message across…the strategy • Promotional literature and materials • “LPW2008: Parks for life” website • Campaign toolkits • Promotion • Events • Direct marketing • PR • Advertising • Place • Nationwide • Large city/town and small local parks • Primary schools • Cubs and brownies clubs • Price • Free • People • GreenSpace • Local authority partners • Other partner organisations • Sponsors

7. Statistics number of event attendees Outputs • Making the case for greater resourcing of parks • Engaged children and families in their local parks • Establish new partner relations and build on existing links

8. Primary schools Scouts Association Girlguides UK Getting the message across…events Local authorities Partner organisations Sponsors Large, activity focused events in parks in major, regional centres tied to the campaign via kid’s walk Involvement at large events, kid’s walks and smaller local park events throughout the week

9. Press releases Getting the message across…media • Local and regional – event/park specific • National – campaign message/kids walk • Relevant magazines – family, supermarket… • Interviews • GreenSpace representatives • Partner organisation representatives • LPW website • What’s On guide: • event organisers can add events • events can be searched for by area and type • Resources • campaign toolkits • promotional artwork • how to guides

10. Large events Call to action • Organise a kid’s walk on Saturday 14 June • Contact directory • Organise an event • Promote the campaign • Tell us what you have done

11. Promote LPW Supporting the campaign • Engage your network to get involved • Provide quotes • Nominate a contact for possible interview

12. For any queries or to discuss the opportunity further, please contact: Contact Jon Cornwell Marketing Officer GreenSpace T: 01189 469062 M: 07966 576653 E: jonc@green-space.org.uk