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National Cybersecurity Awareness Campaign

National Cybersecurity Awareness Campaign. www.DHS.gov/StopThinkConnect. Campaign Background. National Cybersecurity Awareness Campaign Challenge 80 submissions, seven winners in six categories Winners announced at White House event on July 14 NCSA/APWG Messaging Convention

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National Cybersecurity Awareness Campaign

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  1. National Cybersecurity Awareness Campaign www.DHS.gov/StopThinkConnect

  2. Campaign Background • National Cybersecurity Awareness Campaign Challenge • 80 submissions, seven winners in six categories • Winners announced at White House event on July 14 • NCSA/APWG Messaging Convention • DHS participated in the National Cyber Security Alliance (NCSA) and the Anti-Phishing Working Group (APWG) Messaging Convention along with a broad coalition of private sector, public sector and non-profit partners to create a comprehensive message to be used by all members of the convention • Stop. Think. Connect. was resulting message

  3. Stop. Think. Connect. www.DHS.gov/StopThinkConnect

  4. Stop. Think. Connect. • Goals of the Campaign: • Elevate the nation’s awareness of cybersecurity and its association with the security of our nation and safety of our personal lives • Engage the American public and the private sector as well as state and local governments in our nation’s effort to improve cybersecurity • Generate and communicate approaches and strategies for the public to help keep themselves, their families and their communities safer online

  5. Stop. Think. Connect • Communications Objectives: • Increase and reinforce awareness of cybersecurity, including the risks and threats associated and provide solutions for increased cybersecurity among the public • Increase the percentage of target audience who understand their risks of cyber threats and what they can do to protect themselves • Increase the number of national stakeholders and community based organizations engaged in educating the public about cybersecurity and what they can do to protect themselves

  6. Stop. Think. Connect. • Communications Objectives: • Position DHS as a leading resource for the American public by providing credible consumer friendly information about cybersecurity, the risks, and solutions for increasing online security and safety • Begin to shift the perception of cybersecurity among the American public from avoidance of the unknown to acknowledgement of shared responsibility www.DHS.gov/StopThinkConnect

  7. Stop. Think. Connect. • Year One Target Audience is Teens (13-17) and Young Adults (18-24) • With the rapid pace of technology, young people today know more about the Internet than many adults do • Americans aged 18-24 grew up with the technological revolution and use the Internet to do everything from communicate to manage finances* • 93% of teenagers are online* • As the largest block of Internet users, young people’s participation in Stop. Think. Connect. would undoubtedly help improve cybersecurity in America * Kaiser Family Foundation, Generation M2: Media in the Lives of 8 to 18 Year-Olds

  8. Campaign Programs

  9. Accomplishments • “Friends of the Campaign” Program • Over 2,122 Americans have signed up to become a “Friend” • The Stop. Think. Connect. website has received over 10,000 hits since its launch • Cyber Awareness Coalition • As of December 1, the Department of Education, the Department of Justice, InfraGard and the National Security Agency have all joined the Coalition • Stop Think. Connect. expects to reach its goal of registering all federal agencies as Coalition members by the end of the calendar year

  10. Accomplishments • Campaign Forums and Newsletter • The Campaign has held its first two forums at Carnegie Mellon University and Penn State University • Over 150 students attended the Campaign forum at Penn State • The monthly Campaign newsletter has begun with the Oct and Nov issues sent highlighting the launch of the Campaign and the PSA Challenge www.DHS.gov/StopThinkConnect

  11. Accomplishments • PSA Challenge • The Challenge launched on November 8 at Carnegie Mellon University • The Campaign helped launch a DHS YouTube sub channel, which now features the Challenge introductory video featuring Howard Schmidt, White House Cybersecurity Coordinator www.DHS.gov/StopThinkConnect

  12. Accomplishments • Campaign Roundtables • The Campaign has held a series of roundtables, including Austin, TX ; Palo Alto, CA; Hartford, CT; and Boston, MA • Additional roundtables are scheduled to take place in Washington, North Carolina and other states • Other Accomplishments • Through our work with NCSA, Stop. Think. Connect. has partnered with private sector companies such as Facebook, EMC, RSA, ESET, Costco and AT&T • With the help of these private sector partners, the Stop. Think. Connect. message has been spread to millions of Americans

  13. How YOU Can Help • Sign up to become a “Friend of the Campaign” at • www.DHS.gov/StopThinkConnect • Talk to your friends and family about online privacy and safety • Host your own Stop. Think. Connect. event and help spread the word about the Campaign • Participate in the PSA Challenge

  14. Do your part to help make America more secure Visit www.dhs.gov/stopthinkconnect for more information on the Stop. Think. Connect. Campaign and to access free downloadable tools and resources

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