Web 2.0 Expo San Francisco April 3, 2009

1. Web 2.0 Expo San Francisco April 3, 2009 Gregor Hochmuth dotgrex.com / @grex Finding and applying INFLUENCE

2. Web 2.0 Expo San Francisco April 3, 2009 Gregor Hochmuth dotgrex.com * This is not aGoogle presentation. This is independent ponderingprior to my current work at Google.

3. We need new models for understanding what’s interesting

4. We need new models for understanding what’s interesting (right now)

5. While some have been busy building “recommender systems” for the last 20 years …

6. … others just brought our best recommender system online:

7. People we know

8. People we trust

9. People we #follow

10. We don’t need machinesanymore to tell us what’s interesting.

11. Our friends do that now.

12. The new problem is:

13. Making machines understand what’s interesting

14. Making machines understand who’s interesting

15. Making machines understand who’s important

16. Making machines understand who’s connected

17. Making machines understand who’s safe to ignore

18. Making machines understand INFLUENCE

19. Understanding influence↓who’s interesting ↓what’s interesting

20. Understanding influence↓who’s interesting↓what’s interesting

21. Understanding influence↓who’s interesting ↓what’s interesting

22. Understanding influence ↓interesting people↓interesting content

23. Understanding influence ↓interesting people↕interesting content

24. We need new models for understanding what’s interesting (right now)

25. We need new models for understanding what’s interesting right now

26. sort by:Most Recent

32. sort by:Most Recent

33. sort by:Most Recent

35. sort by:Most Recent

36. sort by:Most interesting

37. sort by:Most timely

38. sort by:Most influential

39. Influencers havethings to spread

40. Influencers havethings to spread.

41. Influencers areeverywhere.

42. Influencers areeveryday people.

43. Influencers arein every social circle.

44. But influencers need…people who listen

46. people who listen.

47. people who follow them.

48. = Audience

49. Audience

50. Audience