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NC Health Info and MedlinePlus: the Go Local Initiative. MLA May 24, 2004 Christie Silbajoris Director, NC Health Info. NC Health Info History. 2001 – feasibility study 2002 – 1 st year contract (build prototype) 2003 – launch Refine methodology, grow database
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NC Health Info and MedlinePlus: the Go Local Initiative MLA May 24, 2004 Christie Silbajoris Director, NC Health Info
NC Health Info History • 2001 – feasibility study • 2002 – 1st year contract (build prototype) • 2003 – launch • Refine methodology, grow database • Move towards sustainable model • Produce documentation for other states to use • 2004 • Test NLM’s centralized model, release in May
Customer Service • Ask-a-Librarian feature added to site in November, 2002 • Questions answered by reference staff • On average, 6 questions answered per month - 4% of total number
Outreach and Promotion • Hired .5 fte Outreach Coordinator Jan. 2003 • Developed outreach and PR plan • First phase is to healthcare practitioners and librarians • Professional associations, exhibits, training, piggyback onto AHEC Digital Library work • Second phase to public when database is fuller • Diabetes project to help create PR model
Usage Stats and Other Fun Facts • Usage statistics show a steady increase • 602,454 visits since launch through April 2004 from 186,887 unique visitors • 130 sites suggested through Suggest-a-Site since launch • 2,570 sites/URLs currently display to the public
Key Challenges • Keeping up to date • Harnessing XML • Balancing maintenance with continued growth • Evaluation • Funding
Things to Consider • Agreement to develop with NLM • Infrastructure and support prerequisites • Technical infrastructure • Local vocabulary pairings • Traffic mappings • Cataloging methodology and training • Maintenance procedures • Evaluation
UNC Resources for You • All documentation is freely available online at: http://www.nchealthinfo.org/Documentation/ TableOfContents.cfm • Christie Silbajoris silbc@email.unc.edu (919)843-6236